Dan Wei

Analyzed the processes of sales support service and Logistic. Determined issues from managements of missing part and delivery warranty return. Contributed measures for improvement.

Planed and organized events for economic cooperation and cultural exchanges between Germany and China. Participated the organization of the event “2011 Exporttag China” hosted by IHK East Brandenburg.

Business Consultant for Chinese enterprises. Done market researches and analysis regarding entry processes on the markets of EU. Participated international projects for solving key problems in market entry processes.

(Sales & marketing management, market development, international business management) Prepared business plans regarding sales & marketing strategies. Developed markets in China nationwide. Controlled sales and marketing budgets, and optimized resources. Managed the sales channels of wholesale and retail. Developed E-commerce platforms and online marketing strategies. Formulated brand strategies and brand communication plans.

(Sales management, developments of new distribution channels and markets, crisis management, project management) Managed both direct and indirect sales channels. Recruited, trained and supported sales teams and distributors. Formulated and implemented market entry strategies after analyzing and evaluating risks and opportunities. Developed, penetrated and managed markets regionally. Responsible for branch sales targets and management of sales forces.

Sales management and development of new markets in six provinces of south west China. (Sales management and developments of targeted markets and new subsidiaries) Responsible for regional sales targets and subsidiaries management. Built up subsidiaries, recruited and trained sales teams and executive staff; developed and supported franchisers. Formulated and Implemented sales and marketing plans. Analyzed and strategically accessed targeted markets.

Responsible for project progress schedule and documentation. Correctly interpreted research objectives and gave briefings to researchers. Maintained good relationships with Chinese governmental organizations such as The Administration for Industry and Commerce at all levels.

Recruited and supported distributors. Developed new markets in Hunan province.

International Management, International Marketing, Doing Business in Europe and Entrepreneurship.

Major: Business Management Minors: American Trade, Export Management, European Marketing, Exporting in Europe.

Marketing