Daniel Schultheis

TV Media Analyst: - analysis of the web performance of venture investment companies which advertise on the various TV channels - tools: web analytics services (e.g. GoogleAnalytics, Webtrekk) and statistical tools (e.g. Stata and excel)

Strategy and Marketing consultant intern; CRM project in automotive; implementation of marketing plan for a FMCG company

Inhouse Consulting for the Research and Development Ressort. Project Management Office for a Cost Down Project. Analyzing and aggregating the results of a ressort strategy project.

I supported the team with any kind of task in Microsoft Excel and Powerpoint. It was also my task to manage the image creation process of our products. Moreover, I worked on making all the tacit knowledge explicit of how to create new variant orders and how to process that in SAP.

It was my task to acquire new customers for the internet restaurant adviser "Speisekarte.de". I had to convince local restaurants to upload their menu to our webpage. I was directly in contact with the managers of the restaurants.

I supported the academic staff at the Chair of Marketing in every kind of research with regards to Marketing.

Master Thesis: "TV Media and E-Commerce Performance - How Valuable is TV Advertisementin the Internet Age?"

Marketing & Strategy

Marketing, Strategic Management & Organization

Marketing & Management