Daniela Montoya

Designing, implementing and testing new CRM campaigns, registration pages & microsites. Performing A/B testing & evaluation of content and target for campaign optimization. Managing large databases of thousand of contacts. Keeping data integrity within the system. Analyzing daily/weekly/monthly reports based on. Building dashboards in Tableau to present processed data to clients. In charge of the creation of automated reports for all region’s clients. Collaborating with different stakeholders.

nalyzing organic and paid traffic to inform Digital Marketing strategies, engage campaigns, creation of project including analysis, development, testing and launch. Working daily on DCM also known as Campaign Manager, DV360, Sizmek, IAS and Innovid Platform. Casa managing though Jira. Performing exhausting QA to creatives, wording, displaying and nomenclature. Executing tasks in excel with macros and formulas to present data/reports to clients.