Debbie Inglis

Revenue responsibility = £115m, marketing budget £4m. My brief was to leverage the McCoy's, Twiglets and Brannigans brands to deliver double digit growth and to achieve planning board sign off of 3 year brand visions and strategies.

Revenue responsibility = £420m, Marketing budget = £6m. My brief was to develop a major new above the line campaign, leveraging a strong consumer insight. Sales growth target of 10% globally.

To develop a 5 year plan to launch a new brand in the UK, delivering commercially in year one.

P&L responsibility for the gluten-free business unit across all markets : strategy, business planning, innovation, marketing strategy and communications and growth.

Delivering sales growth by launching new products, taking the brand into new categories and developing integrated marketing communications campaigns.