Virginie Gnannt

To initiate, develop, implement and analyse long-term retail marketing projects at global level to increase the consumer traffic and the selling-process at POP.

To leverage optimal Swarovski brand experience with consumer by developing competitive retail formats (including distribution, marketing mix and sales aspects) for jewelery and watch multibrand channels in close collaboration with global Sales&Operations department and the markets.

To support the definition of the Swarovski CGB global retail calendar to maximise the key performance indicators. To develop and implement strategic retail marketing concepts, consumer-oriented incentives and in-store promotions to increase traffic and sustain turnover at POP. To evaluate the yearly performance of main retail programs for the global business

To ensure the profitable management of the Crystal Living portfolio (100 SKU’s) and drive new developments within the category from concept, product development to launch at global level

To implement and develop McCormick and Ducros brands and their respective products range through appropriate marketing and promotional plans (EUR600K of A&P budget) according the annual marketing plan to develop consistent volume and profit growth.

To support the generation of insights and ensure the effective launch of European New Product Development in line with the 3 different brands strategies of the group (McCormick, Ducros and Vahiné)

To coordinate product novelties package with our European offices and support them in developing promotional tools to allow a successful launching and sustain their volume

Specialisation in consumer goods and Food industry

Specialisation in International Marketing