Katie Zimmermann

Carved out an essential role in newly created position, driving quality marketing communications and tradeshow activities for Middle East and Asia Pacific regions. Contributing to overall global marketing communications strategy and managed $1.8 million budget for the Middle East. Impact: Strengthened communications, reduced exhibition costs, improved displays’ quality, and enhanced company’s regional image.

Developed and synthesized sales launches, community events, and internal activities for properties throughout the United Arab Emirates, in conjunction with marketing/branding team. Planned events with international teams on site in Algeria, Syria, and Jordan. Propelled smooth execution, working collaboratively with event management companies, local authorities, and security firms. Impact: Elevated events to the next level during real estate boom and increased demand for polished sales events.

Planned and orchestrated all corporate events throughout the Middle East, including workshops, conferences, business partner meetings, exhibitions, roadshows, and senior executive events. In charge of all logistics, budgets, branding, marketing (print and online), exhibition designs, sponsorships, and onsite operations. Expanded scope to include all public relations; built solid connections with media and press.

Handled all event marketing and promotional activities for seminars, conferences, and trainings worldwide on a wide array of subjects, from arbitration and dispute resolution to banking techniques and practices. In charge of updating website content, handling all promotional materials, and managing 50% of marketing budget for events totalling up to ~$4 million. Drove distinct marketing projects from inception through completion.