Deepika Prakash

Lead market entry & business development and regulatory strategies, including commercial proposals & negotiation with partners from China, India & Europe on navigating complex registration pathways, and support senior management on portfolio strategy and deliver solutions.

Drove business development and strategic partnerships for a behavioral health center. Expanded market reach by developing new outreach programs and B2B partnership models. Key responsibilities: - Expansion of the referral network by onboarding psychiatrists and physicians to increase patient inflow. - Identification and development of the corporate wellness vertical to establish recurring revenue streams. - Enhance brand visibility and education by organizing Continuing Medical Education (CME) workshops.

Aligned business strategy with mission-driven healthcare initiatives and played a key role in expanding the portfolio by launching new programs, diversifying offerings beyond core addiction services. - Designed & executed client engagement model to navigate pandemic-related challenges, ensuring stakeholder communication and business continuity. - Established international medical partnerships to secure long-term client inflow. - Led redesign of all digital outreach and content strategies.

Launched and scaled a global healthcare platform from inception, leading a multicultural team and directing all aspects of initial market entry and growth strategy. Successfully converted high-value surgical cases immediately upon launch and established a robust network of hospital and clinic partnerships across multiple countries. Drove significant revenue growth in the first year through strategic direct client acquisition and effective partnership management.

Drove business development for a marketing communications startup in the healthcare sector. - Led prospecting and client acquisition, targeting hospitals and pharmaceutical companies with tailored branding and marketing strategies. - Cultivated and managed long-term relationships with key healthcare clients. - Negotiated and Closed a significant marketing contract

Managed the antibiotics product portfolio, focusing on strategic product positioning, key account management, and scientific branding initiatives. Built and maintained relationships with key hospitals and healthcare professionals, leveraging KOL engagement and continuing medical education (CME) programs to drive product adoption and brand recognition. Trained medical representatives on effective scientific communication and brand messaging to enhance field effectiveness and market penetration.

Led territory-based therapy promotion and outreach initiatives for thyroid and diabetes product portfolios, utilizing strategic field engagement and community health programs. - Accelerated market penetration, achieving top regional performance. - Recognized for excellence in scientific communication and healthcare professional education, strengthening brand credibility and physician relationships in the territory.