Devna Vijay

- Running a live Google Ads local search campaign for Dolce Vita Dance Studio, targeting Berlin's fitness and dance audience with ongoing performance tracking and optimisation. - Self-initiated a Meta Ads campaign for a Berlin Bollywood dance event, reaching 1,912 people on a total budget of €6.72 at 6.82% CTR and €0.05 CPC, 10x above the 1-2% industry benchmark

- Grew brand reach to 3.1M users across 5 German cities through organic and paid campaigns on Instagram and Meta, generating 3M+ video views across the campaign period. - Produced two monetised Reels with zero ad spend, achieving 4.6M+ combined views, 73.2% watch retention on the top post, and a sustained 4% engagement rate over 12+ months

- Exceeded 85% of monthly revenue targets by managing the full lead lifecycle for B2B/B2C digital projects from cold outreach to close for international clients. - Reduced onboarding friction by building SOPs and translating client briefs into UI/UX wireframes shared between client and development teams.

-Contributed to a test drive and giveaway campaign reaching 10,000+ users in Kochi, resulting in a 25% uplift in engagement for subsequent lead generation campaigns

- Managed promotional campaigns for e-commerce clients over 18 months, monitoring channel performance and applying consistent optimisation to meet monthly acquisition targets