Diana Diefenbach

Produktentwicklung auf technischer Ebene für Hausgeräte Deutschland. Schnittstelle zwischen den Entwicklungszentren unserer Kunden, vor allem im Bereich Küchen- und Möbelfachhandel, Produktmanagement und unserem R&D in Korea. Vorantreiben von Smart Things Lösungen gemeinsam mit unseren Handelspartnern. Pressesprecherin für Samsung Hausgeräte.

Positioning of Samsung Electronics (TV, Audio and Home Appliances) as leader in POS Excellence and Retail Experience within the disciplines Shop Displays, Promotion/Merchandising, B2B Trainings and Retail Management (Category Management). Developing PR Strategies. Samsung Home Appliances spokesperson. Team Lead of Retail & Comms Team.

Positionierung of Samsung Home Appliances as a leader in POS Excellence in various fields starting with in-store presence, executing marketing activities in various touchpoints (On- und Offline) in cooperation with our partners as well as developing and executing training measures for dealers. Spokesperson for Samsung Home Appliances. Team Lead of Retail and Communication Team.

Development and Execution of Marketing Activities for Home Appliances (ATL, BTL and Sell-Out activities) across all media (on- and offline) and touchpoints. Public Relations. Team Leader of Trade Marketing Team.

Development and Execution of Marketing Activities for Home Appliances (ATL, BTL and Sell-Out activities) across all media (on- and offline) and touchpoints. Public Relations. Team Leader of Trade Marketing Team.

Product Manager Home Appliances. Market positioning, launching and pricing of new and existing products. Strategic market development, Product portfolio management. Benchmarking. From January 2012 strategic development of Built-in Market.

Engineer at the European Research Centre (Home Appliances). Responsible for Market and Trend Research, Product Handling and Usability. Developing technology roadmaps DISPATCH TO KOREA from Aug.‘07 to Sept.’08 1) ENGINEER (ADV. R&D TEAM): lifestyle research, defining trends & product opportunities 2) DESIGNER (CORP. DESIGN CENTER): developing future scenarios and future product concepts

Identifying new market opportunities and early product development on a European level through conducting market research surveys, monitoring trends and current lifestyles as well as finding new design trends. Analyzing and cumulating market and competitor data (incl. GfK). Interactive cooperation with the internal departments involving people from design, marketing, sales and R&D.

Design sketches and ideation of electronic products such as TV, cellphone or washing machines. Concept development, target group-adequate planning, proposing innovative design-ideas, benchmarking.

Product Design

Furniture Design Product Design