Diana Macovei

Recommend interactive solutions on key campaigns Educate clients on the benefits of interactive communication Lead interactive projects across all DDB clients Co-ordination of creative, Client Service, external talents Exploiting opportunities with DDB clients Managing online tenders, approaching potential clients Promoting Tribal DDB in media Creating relationship with Tribal DDB network

Create and execute project work plans and revise as appropriate to meet changing needs and requirements. Identify resources needed and assign individual responsibilities. • Manage day-to-day operational aspects of a project and scope. Review deliverables prepared by team before passing to client. Prepare for engagement reviews and quality assurance procedures. Ensure project documents are complete, current, and stored appropriately.

Report and analyze the effectiveness of Monster’s online media campaigns to ensure that they meet the objectives of the Marketing and eBiz teams; Verify the performance tracking reports generated by the media agency, investigate and resolve tracking data anomalies, and develop consumer behavior insi

Provide analyses from internal and external data sources; Provide deeper target audience understanding through the development of new tools/reports; Play a role in establishing and refining metric definitions and company success metrics Gather industry research, competitive landscape information and

Plan and create PPC (pay-per-click) campaigns: research and decision-making regarding advertising channels (major search engines), titles and descriptions to be used, ID strategy, URLs, geo- and language targeting, bid strategy, creation process time span. Manage assigned monthly budget, by continuo

Develop and Implement, together with the advertising agency, Marketing Strategies: Market Positioning & Communication. Ensure efficient communication between the advertising agency responsible of creative concepts; Work closely with the sales department in order to identify new categories of clients

Plan and create PPC (pay-per-click) campaigns: research and decision-making regarding advertising channels (major search engines), titles and descriptions to be used, ID strategy, URLs, geo- and language targeting, bid strategy, creation process time span.

Digital Photography, Communication Strategies, Copywriting, Filming Module

Marketing Research, Marketing, Advertising Strategies, Statistics, Economics, B2B Marketing, Marketing Information Systems, Cybermarketing