Diego Sánchez

Lecturer in the Master’s in eCommerce (MECOM) and the Master’s in Digital Marketing and Social Media (MUMDRS).

As a Global Ecommerce Director, I was responsible for: • Develop, lead and execute strategies for profitable growth in international markets, driving double-digit sales increases. • With a strong focus on key regions like the US, Japan, China, and India, I also consolidate the European domestic market. • Responsible for P&L, actively identifying strategic opportunities for profitable business expansion and consolidation. • I lead and manage a team of eight highly skilled professionals

Tinycottons is a children's fashion company founded in 2012 that operates in more than 50 markets worldwide. As a eCommerce Manager for Tinycottons I was in charge of: • eCommerce strategy and Budget Management • Customer acquisition and retention through online marketing campaigns for all channels: PPC, content, Social, KOL and email Marketing. • Customer Service optimization and customer satisfaction follow up through NPS analysis • Leading a talented team of 3 people

Marketing & communication responsibilities for 3 business units with €12m turnover (Spanish and Portuguese markets) Tasks include: analyzing markets and positioning the products, adapting product development to meet Iberian markets needs in conjunction with the head office. Managing marketing budget of €700k for trade marketing, communication, workshops & trade fairs, marketing research, e-commerce development and CRM roll-out. In charge of a team of 3 people.