Dilshod Buranov

• Transformation of company processes, in line with international standards • Development of company positioning and marketing strategy • Management of effective communication network with external clients • Building effective cross-functional work with other departments (Sales, Legal, HR).

• Responsible for Sell In and Sell Through for L’Oreal ACD portfolio (Vichy, La Roche Posay, Cerave brands) Kazakhstan. Results: Sell In +64% (FY’22 vs FY’21); +172% (FY’21 vs FY’20); Sell Th +54% (FY’22 vs FY’21); +127% (FY’22 vs FY’20). • Leading strategy development and brilliant execution of commercial programs (trade/digital promos, Joint Business Plans) for key distributors/partners/clients. Coaching of internal/external commercial teams (21 people).

Delivery of the commercial & marketing plans/brand & category platforms/Route To Consumer (RTC) agenda for DIAGEO spirits and beer portfolio in Kazakhstan & Central Asia. Coaching & development of the Central Asian partners marketing & sales teams (13 subordinates)/capability development.

• Management of JTI Kazakhstan Mid-price & Value portfolio (Sovereign, LD, State Line brands), incl. annual brand/trade strategy planning and execution. Key result: growth of LD brand +2% within 2 years (from 10% - 2013 to 12% - 2014). • Coaching of the Marketing team (6 subordinates); development and conducting “Marketing Basics” training for sales team; cross-functional work (Sales, Trade Marketing, Production, HR, Legal, IT).

• Management of Carlsberg Kazakhstan portfolio (International & Local brands), incl. control of the annual Advertising & Promotion budget; development and launch of innovations; sales forecast; pricing strategy; ABC analysis; ROI calculation; development of annual Cycle Plan, incl. cycle focuses, product & POSM visibility, planograms, Trade channel programs; promos/events; coaching of staff of 6 marketers.

• Management of Lactalis Kazakhstan portfolio (International & Local brands): control and implementation of the annual marketing/trade marketing plans; strategy; innovations; budgeting; coaching staff of 10 employees.

• International & Local brand plans; innovations; CRM; marketing researches (quantitative/qualitative); work with advertising agencies; promos/events; budgeting; reporting.