Divya Gonnabathula

• Brand Strategy: Design the creative life-cycle of Pepsi & Gatorade for India and ensure standard communication from Media to Shelf, with an objective to grow the brands’ revenue, volume & share • Marketing Mix Planning & Execution: Design & execute 360-degree marketing campaigns with a mix of ATL(TV), BTL & Digital to gain share. • Lead Product & Pack Innovations: Work closely with Cross-functional teams of Supply chain, R&D, Nutrition & Legal for Product & Pack Innovations

• Responsible for Promotion Planning & Trade Spends Planning for Modern Trade Channel, for India Foods & Beverages business • Improve Channel Profitability by increasing mix of Profitable SKUs through Robust Promo Planning • Drive Category Management & Category Captaincy initiatives with Priority 5 Customers: Design New & Innovative Point of Interruptions In-line with Consumer & Customer Insights

 Drive Urban GTM and Coverage expansion objectives of the organization  Drive EDS - Every Dealer Survey - Collecting Geo-codes and store information across all dealers in Foods and Beverages Business  Routing - Owner of the Routing process - automating the salesmen visits to bring in route productivity and efficiency

Independent Management of Greater Mumbai Metro territory(Thane, Kalwa, Mira-Bhayander & Navi Mumbai) with a monthly turnover of INR 90 Million, through 6 Channel Partners, 3 direct and 60 indirect field force in the territory

Marketing

Electronics & Telecommunications