Dominik Bogdanov

As Head of Media & Marketing Data, I´m responsible for the global marketing performance framework, reporting directly to the CEO of Red Bull Media House. In this role, I take care of multiple operational procedures to measure and improve corporate’s performance according to KPIs, such as audience-focused performance marketing, as well as, invested marketing budget, production costs, and their return on investment (ROI).

Due to my personal interest into photography, I have launched my own side business called Melvin Fine Photography in 2008. Running my own business challenges me in multiple different ways compared to working in global corporate marketing company. But it also gives me the opportunity to stay creative and the chance to understand what it needs to run a production smooth and efficient.

After a full reorganization and the appointment of new leadership at Red Bull Media House, I worked closely with the new joint CEOs to strategize and implement innovative cross-functional marketing processes. The main goal was to streamline old existing structures and change the companies direction into a more agile, consumer-focused organization. In this role, I was optimizing my marketing strategic and consulting role and were able to increase my business development skills.

I was developing global content marketing strategies and therefore guiding global content development, production, and cross-media activation. To also educate and guide markets in content marketing, I led the development of standardized content performance analysis and reporting. In addition, I led the internal as well as external content ideation process for Red Bull Media House to turn commissioned ideas into globally relevant brand stories.

I was responsible for developing brand partnerships in GER, AUT and SUI, execute TV and Online Ad-Campaigns and increase profits for ServusTV. Furthermore I had to identify new business opportunities among the existing add campaign portfolio. In this role, I was collaborating with cross-functional teams to develop new and innovative sales concepts. .

My main responsibility was to develop and sell concept sales formats to regional and national brand partners.

Working as a Sales Account Manager