Dipl.-Ing. Eduardo Yanez

Strategic development and management of the Mining business unit, including product portfolio adaptation, pricing strategy, and international market positioning. Focused on aligning existing technologies with customer requirements, enhancing competitiveness, and driving business growth across Europe, the Americas, Asia, and Africa. Represented the company at international industry conferences and built long-term strategic partnerships to strengthen market presence

Strategic product positioning with a strong focus on international market strategy. Experienced in market segmentation, market entry and growth, pricing, key account management, and building long-term partnerships. Combining strong technical expertise with commercial acumen to design and successfully implement sustainable market strategies

Directed projects with a strong focus on B2B contract negotiations and successful deal closures, while holding personnel responsibility for a team of 15–20 employees. Established and managed partner networks and ensured that customer requirements were translated into clear and actionable work packages. A key achievement was advancing the product and service portfolio in close alignment with customer needs, thereby strengthening competitiveness as well as long-term partnerships and end-client relationships.

Developed and implemented market strategies for a selected product portfolio in Latin America, identifying business opportunities in the mining, water management, and energy sectors. Coordinated international project teams and subsidiaries of the Bauer Group, serving as the key interface between engineering and sales. Actively participated in international tenders. Successful market entry through the acquisition of a local company valued at €1.5 million, following the completion of due diligence.