Ekaterina Alekseeva

• As a Product Owner managing analytical reporting and performance analysis, leading team of 5 Data Analysts. • Providing analytical support of Management Board and Business leaders in strategic decision making. • Performance factors analysis by drivers of business planning (dashboard for 50+ users, 1500+ drivers). • Supplied KPI execution data and analytical insights for SBER Strategy 2023, Annual Reports, Reports for Management Committee.

Responsibilities: - Providing analytical support of CIB Business and Strategy leaders via financial, customer, product and marketing research. Results: - Provided regular in-depth industry, customer and competitive research process across CIB. - Delivered new approaches in segmentation and identification of prospective clients with focus on cross-sell. - Set up new operative reporting, KPI execution via BI solutions (Tableau, SAP BI). - Provided performance analysis of CIB for Strategy 2016-2019

- Provided analytical support of 14 projects, 15% of more than 8.5 K ideas were selected for the implementation. - Conducted series of in-depth research of corporate banking market. Conclusions were included in SBER Strategy 2014-2018 to support of branch network optimisation and of 30% of sales transfer into digital channels.