Elena Gerhold

- Lead strategy for the engagement program (on site, App and Email) across all markets. - Lead team in the Berlin office (1 team member and 4 mentorships)

- Develop and execute marketing strategies across App push notifications and email for Europe. And onsite communication globally. - Work with other marketing teams on concepting and executing email and push strategy for major consumer events (Holiday, Black Friday, etc.). - Analyze campaign data to identify trends and insights in performance and propose opportunities.

- Developing a core email strategy together with the CRM team to provide highly personalized and innovative communications - Defining and segmenting audiences for targeted behavioral campaigns - Planning and executing the newsletter send out - Developing and executing test scenarios based on customer experience and behavior to improve the performance of email communication - Performing regular analysis and improvements of our campaign performances and country trends

- Planning, launching, executing and analyzing CRM, automation and personalization campaigns for Cinesa (AMC Grup) Spain and Portugal. - Support data and reporting needs, proactively deliver business insights and opportunities and contribute to data modeling, process improvement and documentation.

Choosing and selecting products (alternative content such as opera season, etc.) that are valid for our sites, program them depending on type of product and target, decide pricing and discounts, make communication campaigns, analyze sales and reporting of the results achieved as well as proposals to improve the process. Close relation to negotiation process, communication, marketing on and off line, loyalty plans and business intelligence. In charge of supervising press releases, PR and CSR actions.