Elena Rakhmatulina

Developed trade marketing for groceries: pasta +8%, cereals +3%, AA +11%, MT share +6pp. Water brand strategy led to +6% volume. Launched sparkling/still water (+11%, 2.9% share) and pasta (+3%, 4.1% share). Delivered 2 medical trainings (ROI 149%/34%, CSI 4.9/4.2). Created concepts for eco construction, shopping center, and souvenirs. Led comms for restaurant (+14.2% AOV, +12.4% visits, CSI 4.6). Boosted ER on Instagram (6.24–7.49%) and Telegram (2.39–4.48%). Cut turnover by 2–8 pp through team engagement.

Led trade marketing for 5.7M+ region, managing 300+ team with up to 10 direct reports. Led projects: Universiade 2013, FINA 2015, Confederation Cup 2017. Achievements: Core +8%, Juice +17%, Water +2%, Energy +6%, Tea +35%. Launches: CC Zero +23.4%, Fanta +33.5%, Sprite Cucumber +108.7%, Pulpy Orange/Grapefruit/Tropic +40.5%/+26.5%/+6.6%, Burn +8.9%, Monster +17.8%. Equipment +29% (49→78%). Small packs: MT +2% (17.7→19.5%), TT +6% (20.1→25.7%). Developed RGM, channel & brand strategy, team effectiveness.

Responsible for a territory with 5M+ population and 2 direct reports. Key duties: managing Bacardi Rus LLC marketing budget and activities; training staff at Nesco Kazan CJSC; contributing to sales planning by department; forming orders from Bacardi Rus; conducting retail audits; overseeing sales team performance in the field.