Elodie Gillet

Implement campaigns to drive transactions for merchant partners leveraging data analytics. Support the Visa London Offers mobile app deployment (incl. customer journey optimisation) and communication campaigns to drive usage and registration

Developed marketing plans as well as ensure their delivery in the UK market.  Developed and coordinated implementation of marketing activities including ATL campaigns, in line with the business objectives  Supervised integrated national and Member banks marketing plans and ensured their execution  Wrote communications plans and all the communications briefs for UK activities (consumer and business)

Implemented end-to-end through the line marketing programs to meet the business needs.  Developed all Through the Line marketing campaigns in the Benelux market, ensuring these respond to the business objectives  Implemented the national radio and online “Chip & Pin” campaign in The Netherlands  Managed the advertising and PR agencies ensuring quality and delivery of the requirements  Coordinated the development of the new design of the local Dutch Visa website  Managed the French Below the Line

Managed the implementation of European and worldwide marketing events

Coordinated European advertising campaigns implementation