Emil Tsenov

Responsible for all sales and marketing activities in EMEA for one of CEE’s fastest growing software companies

Responsible for all marketing activities in the Water Quality department (s::can and ATi brands) of the company Badger Meter (focus on strategy, branding, product management, pricing, etc.)

Responsible for all marketing activities (focus on branding, strategy, product management, pricing, etc.)

-Created and deployed an overall marketing strategy for Industrial and Passenger Cars and Motorcycles (PCMO) lubricants. Managed an international marketing team in several European countries. -Managed numerous brand projects and established the OMV BIXXOL brand

-Created a market potential model for insurance in the CEE region -Conducted market research and identified attractive retail markets in CEE in terms of segment size, profitability, and products. Worked on potential acquisitions in the region.

-Formulated the development strategy for 14 product groups with total turnover of € 300 million in 96 countries. The implemented focus strategy was a key driver behind the 30 % growth in 2005. -Responsible for all aspects of market research in the whole region.

-Defined overall IT policy and controlled its implementation in the region. -Project Leader on an Online Ordering System - state-of-the-art B2B solution, CRM projects, DAP CEE Communication Platform – an interactive Web Page, SAP implementation, and a Rolling Forecast Tool.

-Started a brand new marketing department and defined overall marketing strategy. Budget size of > $ 1 million. -Launched two brands of cigarettes on the Bulgarian market. The brand GD Lights brought a profit of $ 1,5 million in first year, and the brand Melnik reached a market share of 15 %

Marketing, Statistics, Market Research, General Management