Ena Redzic

I am responsible for all things product and design, including research, planning, strategy, and delivery of products provided via the web platform. 1. I delivered a new web platform version which led to an increase in MAU (2x) and decreased latency (8x); 3. Among other things, I delivered the Wallet statements feature for tax reporting purposes (used by 50k MAU), new block explorers, and crypto donations platform; 4. I developed from scratch and optimized the task management system for all teams.

I was in charge of the product design and the architecture of the product (B2B and B2C). My responsibilities included system design, UX design (CJM, prototyping, wireframing), key-account processes, and the data-breach research team. 1) Delivered the full design architecture of the Breach Report's product; 2) Managed a team of juniors responsible for research and collection of data-breach information; 3) Established processes for how to obtain leaked databases, with full compliance with the GDPR.

I was responsible for testing monetization models, setting and maintaining KPIs, and UX optimization. 1) Built from scratch the taxonomy for product analytics in Amplitude, Google Analytics, and Yandex Metrika; 2) Launched the mobile app for the global market, and grew DAU (200x); 3) Optimized onboarding process, retention (5x), and conversion (3x), using split-tests, surveys, and customer discovery; 4) Conducted monetization-model experiments.

• Conducted quantitative political and socioeconomic research; • Designed surveys and experiments for projects in the Research group 'Modernization and Mobilization in Eurasia'; • Acted as a teaching assistant for the master's degree course 'Quantitative Models in Political Research'.

- Statistics - Research methodology - Demography - Economic development

Macro financial management - Central banking - Macroeconomics - Microeconomics