Emmanuella Ladipo

• Led the design and launch of key product initiatives at ChatDok Health, focusing on monetization and personalisation. • Developed a reworked subscription journey and analytics dashboard improving conversion and enabling data-driven subscription decisions. • Implemented Chat Memory-powered premium features to improve the chat experience of users

* Led the Successful Launch of a Unified Multi-Service Retail Platform for a leading FMCG company in Nigeria, which achieved a 35% improvement in platform adoption within the first 8 weeks of rollout

Managing the customer facing web and mobile applications - Defined the scope and refined backlog items (epics/features/user stories) that guided the development of product features. - Kept track of usage metrics to understand product trends by using data to create a custom report that guided product improvement initiatives that increased user engagement and adoption.

- Conducted user research to derive data-informed user requirements/user stories to help optimize the managed product for a seamless user experience - Achieved a better design trade-off by using the analysed research data, A/B testing, and use cases to build consensus with stakeholder - Collaborated with cross-functional teams across the organization; to promptly deliver new products and efficient iterations for existing products.

- Feature prioritization and roadmap planning - Conducting customer interviews and user testing - Performing market assessments - Defining and tracking success metrics -Translating business-to-technical requirements

• Monitoring consumers’ feedback and trends, for prioritizing new functional requirements or revised features and improving user experience. • Responsible for creating and implementing offline and online marketing activities for Wificall in collaboration with the Design team. • Leading a cross-functional team of Sales, Customer Support and Software Developers towards achieving the Sales goals and Objectives. • Achieved over 10,000 application downloads within 3 months of the product’s launch and minimized t

• Managed interactions with key stakeholders throughout the development and launch of the “Wificall” mobile application. • Conducted industry & market research, identified problems, and proposed potential solutions. • Product requirement documentation and preparation of the product roadmap • Continuous progress evaluation and monitoring to ensure its timely completion. • Managing the customer support Twitter handle and interfacing with customers online. • Worked in collaboration with the Marketing Manager t

• Managing inbound and outbound calls and emails from customers in a timely manner • Identifying customers’ needs, clarifying information, research issues and providing solutions • Seizing opportunities to up-sell the company’s services when the need arises • Managing the customer support Twitter handle and interfacing with customers online. • Utilization of the service desk ticketing platform for a prompt & thorough resolution of complaints.

• Conducting E-mail marketing campaigns • Analysis of feedback from clients to improve service offerings • Overseeing direct communications with customers • Compilation of social media campaign performance reports for clients - Brands worked with- Close- up Nig., DSTV, Orijin. • Engaged in media partnership negotiations to increase the brand's awareness.

- Development and presentation of product strategies. - Preparation of business proposals, and Powerpoint presentation slides. - Networking and generating sales leads. - Providing high-level customer service and developing close working relationships with key opinion leaders in the security fields. - Maintaining after-sale contact relationship with customers.

- Handled data entry, records sorting and information retrieval which improved the customer wait time during issue resolution - Promoting banking services, answering customer inquiries and ensuring utmost satisfaction -Doubled the monthly Debit card requests and collections through customer education at the branch

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