Enis Sahinovic

• Architect and drive the Google Cloud EMEA Partner Marketing strategy, optimizing a multi-million dollar budget to align with regional GTM priorities and global growth targets. • Lead a high-performing team of regional PMMs, driving strategic alignment and operational excellence. • Scale partner-led demand generation programs that successfully sourced significant pipeline by 5x ($xB) and accelerated revenue acquisition through strategic GSI, RSI, ISV and MSP collaborations.

• Developed the comprehensive RSI & MSP partner marketing strategy for EMEA, directly contributing to double-digit growth in partner-sourced pipeline. • Owned strategy, $XXM budget, planning and execution with strategic partners. • Optimized marketing ROI by re-engineering the co-funding investment process, ensuring data-driven allocation. • Managed a regional partner enablement program that equipped 50+ strategic partners with the tools and to drive demand generation at scale.

• Orchestrated GTM and partner marketing programs for the Benelux and Nordics regions, driving significant Cloud adoption through collaborative MSP & GSI executive programs. • Optimized co-funding initiatives and managed scalable campaigns that secured breakthrough performance for the Benelux subregion, consistently exceeding OKRs as top performing subregion in EMEA. • Delivered 100% partner sponsor activation at the Amsterdam Cloud Summit 2019, managing partner engagement for over 2,000 attendees.

• Drove Azure growth and segment penetration across 24 countries in CEE, managing a diverse GTM portfolio to accelerate cloud consumption and partner co-sell motions. • Launched ISV Marketplace listing programs that successfully increased consumption within top Azure accounts by integrating product-led growth strategies. • Integrated product related insights, customer benefits and competitive differentiators to all marketing campaigns and activities supported by partner delivery.

• Engineered digital transformation strategies for enterprise accounts, achieving 100% cloud service penetration at managed accounts and exceeding annual sales quotas for Azure and Office 365. • Secured 100% partner attach rate on digital transformation projects, building trusted advisor relationships with CxOs to facilitate long-term platform adoption. • Transformed Microsoft NetWork conference into a premier industry event, scaling attendance from 250 to 1,100+ attendees.

• Supported the local developer ecosystem by recruiting ISVs to build Windows Phone applications, directly influencing a 20% increase in market share for the platform. • Increased sales of Visual Studio commercial subscriptions by 5x at Enterprise and Corporate accounts. • Created strategy for Microsoft platform integration into university curriculum with 100+ Student Partners recruited and trained over 3 years. • Supported creation of User Groups across the country and co-founded MS Community conference.

• Directed operations for a specialized technology media and consultancy firm, spearheading high-impact ICT consulting, PR, and strategic marketing initiatives. • Orchestrated the launch and integration of a multi-platform digital media ecosystem, including HardwareBase.net, Gadget.ba, and ITPro.ba, targeting consumer electronics and enterprise segments. • Led a cross-functional team of technical journalists and content specialists, driving regional thought leadership.

Contributing Editor for a leading printed magazine dedicated to IT professionals, developers and managers in the Adriatic region. Published tech event reports, channel analysis and news from Bosnia and Herzegovina.

Founded the first online portal dedicated to hardware news, reviews and technology guides in Bosnia and Herzegovina. Worked directly with global hardware vendors, local distributors and resellers. Published over 1,000 articles for Hardware Base, while managing a team of 5 tech journalists, growing brand, advertising business, and maintaining the largest tech community in the country.

• Developed channel marketing, brand, and PR strategies that directly facilitated Foxconn's objective of becoming a top 5 motherboard vendor within the Adriatic region. • Enhanced brand visibility and market presence by establishing trusted partnerships with key media outlets, directing press releases, and managing technical event reporting. • Empowered regional distributors to accelerate product adoption through targeted promotional events, strategic advertising, and high-impact media review cycles.

Initiated professional journalism career at 14 as the youngest contributor for local Info magazine and Info.ba, authoring 400+ technical articles spanning software, web services, hardware, and gaming. Recognized as “Editor of the Year” in 2003 for editorial excellence. Cultivated strategic relationships with premier game developers, global publishers, and regional hardware distributors to deliver high-quality industry coverage.