Eshwarya Pathak

As a Senior Process Manager, I am responsible for following three domains 1) Consulting multiple fortune 500 clients with actionable insights from the data on their digital assets 2) Creating pool of experts on tools such as Adobe Analytics, Ad-hoc analysis, Data Workbench, Google analytics with extensive training 3) Sharing best practices across organization for Software, Retail and Travel Industry

1) Conceptualized and build an anomaly detection tool which was preferred over Adobe's solution 2)Increased accessory cross sell by ~=8% for one of the software giant by introducing new reporting variables and using them for further analysis 3)Consulted world's leading retailer to change its checkout funnel and observed improved sales by ~=5% for 60% of the categories 4) Reported, analyzed and consulted on optimizing all external and internal campaigns across all three regions for global clients

Responsible for developing and supporting ETLs for Microsoft Global Marketing team. Tools and technology used 1) MS SSIS/AS/RS 2) SQL

Marketing Management, Business Analytics, Operations Management

Engineering Thermodynamics, IC Engine, Machine Design, Fluid Mechanics