Eugen Gaßmann


Owner, Senior Consultant Sales and Marketing, PantaConsult

Atlanta, United States of America

About me

"I have never owned or used any of the products that I have so successfully sold and marketed over the years during my career- but I have the unique ability to immerse in very different industries and applications but still retain a professional distance so that my passion and enthusiasm doesn't cloud my judgement ( I truly believe the design of a product is critical for the success and needs to be deeply rooted in its application and use. It was so often an uphill battle in the industrial space ( to get management buy in for this and I have just recently got the confirmation again how essential design is in supporting the value proposition."


Sales & Marketing
Lead Generation
Lead Management
Sales Management
Sales Training
International Sales
B2B Marketing
Lead generation
Key Account Management
Sales Promotion
Product marketing
Product Management
Sales management
Business Development
Business Intelligence
Social Media Marketing
Online Marketing
Market Intelligence Management


Professional experience for Eugen Gaßmann

  • Current 5 years and 10 months, since Jan 2016

    Senior Consultant Sales and Marketing


    PantaConsult is a supplier of consultancy services focusing on - Sales Performance Improvement, - Marketing Efficiency, - Product Management, and - Business Development in the area of industrial instrumentation/ automation/ sensors & controls and uses a network of experts and technology providers to supply a wide range of services.

  • 1 year and 5 months, Jan 2020 - May 2021

    Head of Marketing

    Lennox International

    ADP is the #1 manufacturer of evaporator coils for residential HVAC systems in North America. The business manufactures all its products in the US and sells exclusively via wholesale distribution to dealers/ contractors that sell and install the products at homeowners (B2B2B2C). Recent projects: • Extensive market research projects with distributors and dealers/ contractors (VOC) to better understand why customers buy/ prefer the brand and how product and offering compares to all major competitors

  • 1 year and 1 month, Aug 2018 - Aug 2019

    Vice President (VP), Marketing

    Festool USA

    Festool is a premium brand of power tools, well established in Europe but with tremendous potential for growth in North America. Recent projects: • Reduced 20% in marketing spend, but dramatically increased brand visibility and prospect/ new customer engagement • Introduced Marketing Automation to start ABM and launched NPS survey to 250k+ contacts to increase customer centricity

  • 1 year and 5 months, Mar 2016 - Jul 2017

    Director Business Development

    Mondi Group

  • 5 months, Aug 2015 - Dec 2015

    Director Business Development

    WIKA Alexander Wiegand SE & Co. KG

  • 2 years and 3 months, May 2013 - Jul 2015

    Director, Business Development

    WIKA Instrument, LP

  • 5 years and 10 months, Jul 2007 - Apr 2013

    Director Product Management

    WIKA Alexander Wiegand SE & Co. KG

    Leitung eines Kernteams im HQ + Netzwerk von 40 PMs in den Niederlassungen

  • 6 months, Jan 2007 - Jun 2007

    Business Development Manager

    Sartorius North America Inc., New York

  • 5 years and 6 months, Jul 2001 - Dec 2006

    Director of Marketing

    Sartorius Hamburg

    As Head of Marketing for a Product Line within the Mechatronics Division, leading a small group of Product Managers and assuming worldwide responsibility. Product Management being the majority of work but includes all Market Communication work and direct sales support responsibilities as interim assignments (e.g. Japan, China for Business Development Projects).

  • 6 months, Jan 2001 - Jun 2001

    Deputy to the Head of Marketing

    Global Weighing Technologies, Sartorius Group

    Manage the complete Product Management and Marketing Team on behalf of the Head of Marketing (who was based in a different location).

  • 1 year, Jan 2000 - Dec 2000

    Team Leader Product Management Components

    Global Weighing Technologies, Sartorius Group

    Continue Product Management and lead a small team of Product Managers for industrial weighing components and assume global responsibility for the successful marketing of those products

  • 1 year, Jan 1999 - Dec 1999

    Product Manager Load Cells and Transmitters

    Global Weighing, A GE Capital Company

    Worldwide Product Management for the core product of the company as part of a Marketing Team. Life cycle management, definition of new products, international products launchings, creation of all relevant sales literature and sales support materials, promotion campaigns, define target markets and sales approach.

  • 3 months, Oct 1998 - Dec 1998

    Senior Program Manager CRM

    Global Weighing, A GE Capital Company

    Define global requirements for a new CRM system, select potential suppliers and start implementation across Europe. Project was terminated due to lacking resources

  • 1 year and 8 months, Feb 1997 - Sep 1998

    National Account Manager Components

    Philips Electronics UK

    Setup and manage a new line of business to sell weighing components to OEMs, machine builders, automation and engineering companies throughout the UK from our sales office in Cambridge, UK. Set up and manager distribution partners and liaise with industry bodies as well as international sales offices in Europe.

  • 6 months, Aug 1996 - Jan 1997

    Key Account Manager

    Philips Weighing

    Global Key Account Management for the systems and automation business line providing control solutions for Lube Oil Blending Plants from our international Headquarters in Hamburg, Germany

  • 1 year and 7 months, Jan 1995 - Jul 1996

    Area Sales Manager

    Philips Weighing

    Direct sales of Industrial Weighing Components and Solutions to Users in the Chemical, Food and Building Materials Industry and to Automation and Engineering Companies as well as Machine Builders. Build and manage a (virtually uncharted) sales territory in the south-east of Germany, achieving > 110% of target in the first year from a home office.

  • 9 months, Apr 1994 - Dec 1994

    Junior Sales Engineer

    Philips Industrial Electronics

    Starting as an internal Sales Engineer to support field sales force and get the necessary experience and training before beeing awarded my own sales territory. Tasks and responsibilities: prepare quotations, make follow-up calls, make cold calls and maintain customer data base in CRM system, prepare customer visits, support in larges systems sales, cover the local sales areas during holiday periods.

Educational background for Eugen Gaßmann

  • 3 years and 10 months, Apr 1990 - Jan 1994


    FH Karlsruhe

  • 2 years and 6 months, Oct 1987 - Mar 1990


    Universität Karlsruhe


  • German

    First language

  • English



Kontakte zu Marketingleitern/ Leiter Produktmanagement im B2B-Bereich mit Interesse an Methoden zur Personalentwicklung/ Personalselektion im Bereich PM
Mitstreiter bei der Weiterentwicklung von Methoden zum internationalen Produktmanagement



Group memberships

Browse over 18 million XING members