Evelyn Jürgensen

Senior Account Manager for Villeroy & Boch for international communications, such as digital campaigns, print, TV, trade comms, market research and management summaries. Responsible for new client Bethmann Bank to revitalise the brand and certain business divisions.

BtoB activation and international communication. Senior liaison person between client and agency teams to manage development and deployment of sophisticated, multi-faceted international brand strategies and communication assets.

Content Marketing, Social Media and Community Management for "Long Night of the Sciences 2014" in cooperation with Mediaworx berlin AG

Conceptualised and implemented social media marketing and the corporate website for Concept m. Qualitative market research: F2F interviews, group discussions, interviews, data evaluation for tactical proposals, client consultation.

Mobile maketing projects for Daimler, Deutsche Bahn and Mammut; Diploma thesis: "Der mobile Deutsche – Die Konsumenten im Zeitalter des Mobile Marketings" [The mobile German – Consumers in the age of Mobile Marketing]

Digital Planning for Allianz SE; Assisted chief strategist Thomas Curwen on the vision and strategy for the Allianz campaign "One".

Account management tasks for Postbank AG and TUI AG clients in the handling and support of mailing orders. Participation in creative sessions and planning for two product launches at Tesa SE.

Fullfillment of advertisements and compilation of press releases.

Media and Communications with focus on Digital Project Management, Brand Equity and Valuation, Marketing Semiology; Honours: Awarded with Distinction

Dual international study for marketing and advertising • Dual study program with weekly client pitches • Semester project: Sales concept for Berlin residence concerts • Certified Marketing Communication Specialist (State Education Authority) • Bachelor Professional in Marketing and Communications (IMK) • Management Assistant for Marketing Communication (IHK)