Faisal Ali

- Integrated data sets for branding, segmentation, and sales forecasting, boosting revenue by 15% - Created and presented 5+ business proposals, securing a 50 lakh Saudi Riyals client contract - Managed and analyzed data via Nielsen databases to support decision-making

- Managed 5 clients - 2 tracking and 3 ad-hoc studies in 2022, generating 1 million AED in revenue - Executed projects ranging from Visitor Satisfaction, Mystery Shopping, Usage and Attitude (U&A), Brand Health Tracking (BHT), Customer Segmentation, and Consumer Confidence Index (CCI) - Managed end-to-end research for 20+ clients, from survey design to data analysis Implemented data quality measures, achieving 95% accuracy and reducing cleaning time by 67% (from 3 days to 1)

- Visited 500 major retail outlets in collaboration with the distributions to intensify the subscription rate of the RB Hygiene’s WhatsApp Digital Account for enhanced trade communications - Achieved 50% of conversion rate after implementing the formulated conversion strategy - Identified inefficiencies and presented counter strategies to strengthen the routine procedures

- MSc Marketing courses through Erasmus Exchange Program (Erasmus+)

- Research Assistant (Jul ’20–Feb ’21): conducted extensive secondary research - Teaching Assistant (Feb–May ’21): supported 35% of class with structured interventions - Dean’s List honoree for 5 consecutive semesters - Represented department in football; runner-up at IBA Olympic Games ’20 - Led sponsor outreach; helped raise Rs 500,000+ for Marketing Club launch & IBAC events