Faiza Khan

Led Google Ads campaigns in the clothing niche, achieving a cost per conversion of £5.50 and high sales volumes. Optimized campaign structure, boosting CTR from 9% to 22% and driving 712 sales in 100 days. Improved landing page Quality Scores from 3/10 to 8/10 by enhancing content and user experience. Utilized Google Tag Manager for conversion tracking and provided biweekly performance reports via Looker Studio.

Managed multi-platform ad campaigns for an automotive repair brand, achieving a 9x ROAS and a £1.50 cost per conversion. Conducted A/B testing on creatives and targeting, increasing qualified conversions to 180+ monthly. Used Hotjar and Microsoft Clarity for user behavior analysis, refining campaigns to improve lead quality and engagement.

Executed Google Ads campaigns, increasing lead qualification from 7% to 40% and reducing cost per lead from $20 to $5. Conducted competitor analysis to improve ad performance and lead quality. Used Microsoft Clarity and Google Analytics to optimize ads, resulting in 718+ qualified leads and a 37% improvement in lead quality.