Fara Ramadhina

• Conducted rapid target market research • Developed brand identity and two integrated marketing communications (IMC) strategies • Created graphic standards manual • Developed smileconceptclinic.com website and ran its content management system • Produced a 1-minute video profile • Started up search engine optimisation • Built social media marketing guideline • Designed personalised email marketing

Designed, ran, and monitored integrated communication strategy based on stakeholder analysis; created contents from scientific studies into creative executions; managed a team consisting of content creators, designer, system analyst, and web developer in building online resource portal; performed as UX specialist; ran social media content operation; and collaborated with over 90 communities, NGOs, and journalists.

Developed and executed marketing strategy with focus on content, website optimisation, and customer relationship management

Managed sustainable development plans with local government and communities; empowered hundreds of local teachers and youth in 7 different trainings; led the biggest education training in the region involving 15 trainers and 220 teachers with a budget of less than 420 euro; taught Maths, Arts, and English at Indraloka 04 Public School

Co-created viral contents for YouTube, TV, radio, and print ads for AXIS Telekom; constructed creative rationale as a key part of creative team’s presentation and reporting

Managed and updated media and journalists database; handled media relations and press conferences, exceeding given targets by attracting 48 journalists from top tier media

• GPA: 3.75 • Concentration: Marketing Management • Dissertation Title: Backpackers' Travel Behaviour, Motivation, and Experience - The Case of Indonesia

• GPA: 3.56 • Concentration: Advertising • Final Project: Interactive Marketing Communications for The Band Thedyingsirens