Federico Hernandez

Responsible for bring on new mobile publishers and app developers to adopt Fyber’s Mobile monetization solutions including Ad serving, AN mediation, Programmatic in-direct and Direct Network demand via AN + DSP's and User acquisition services.

Responsible for building and developing business relations with new Supply partners for Smaato's Mobile RTB Ad Exchange across the EMEA region. • Identifying key decision makers within prospected targets • Provide effective programmatic ad solutions via our RTB ad exchange, ad network mediation or ad server to help boost revenue from mobile traffic. • Representing Smaato at trade exhibitions, conferences and events to promote our solutions

- Manage day-to-day operations: overseeing ad campaign life cycle, from sales support, through campaign setup, to ongoing campaign optimization - Study key ad metrics and consult on campaign optimization - Evaluate and enhance Sales and Ad Operations workflow and best practices - Manage Ad Allocation and Placements across the Smaato ad Network - Provide recommendations to Sales Representatives and clients for the optimization of poorly performing ad placements