Ing. Federico Riboldi

In this role, I define and implement the marketing programs for the Services Business Unit. The area of interest aret ICT services for medium to large companies and for vertical markets such as Retail, Manufacturing, Finance and Public and includes Digital Workplace, Multi-Cloud and Digital Transformation propositions with particular regard to the ServiceNow platform. I am in charge for managing the budget, defining marketing plans, manager relationship with third party companies.

At the same time as the Italian Field Marketing Manager, I was in charge for the Marketing manager in the Retail field for the Western European countries. In this role, I carried out market research, produced documentation in English and defined marketing campaigns for proposing Retail solutions consisting of customized devices with related cash register software and Business Analytics solutions.

After the first of December I joined again the market team. This time my role is Program Manager. The task it consists to define the necessary localizations to deliver the company market programs in Italy and to develop specific campaigns or events for Italian markets. My main programs are related to Workplace for Large Enterprise and Services for all the marketplace

In this position I supported sales people for all the product and related services you can develop using fujitsu portfolio. During the sales proposal process I act as a "demand manager" for the customer in order to design the best solution that fits his own request. Due to my previous experiences my main target is in the virtualization solutions and, specifically, in the virtualization of desktops.

In this period I was responsible for all the infrastructure solutions in the virtualization arena as product manager in the marketing team specialized on the desktop virtualization

In this period I acted as Project Manager for two projects in the bank environment. The first one was about the reorganization of the bank network, the second one was about the startup process of a new service desk service. The third experience in this period was in an assurance company for the roll out process about its subsidiaries spread all over the country

In this period I was the responsible for the team named System Managing Center ( SMC) for deploying remote services to manage network, systems and applications

In this period I was the technical manager of the company . The main tasks I was involved in were about software developing projects. The main projects of this period were developed for: ST Microelectronics, Magneti Marelli and Computer assocites. In these projects I managed the developing of software solutions using different development tools coordinating a team of 5 people.

Pre & post sales support of Powerbuilder family product

Presales and trainer on all RDBMS INGRES family products

Software development of a package for managing information about drugs test