
Fernanda Gigliotti de Sá Ramalho
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Fernanda Gigliotti de Sá Ramalho
Development and maintenance owner of Baby Division brands market share in the Latam markets; Responsible for implementing the global brand communication strategy in local markets; Responsible for negotiating licenses in territories; Responsible for executing the Latam operation; Management of Latam team.
- 1 Jahr und 2 Monate, Nov. 2018 - Dez. 2019Newell Brands
International Sales Supervisor - South America
Drive the Latam strategies aimed at maximizing distributor performance; Development and alignment of sales strategy of babycare brands with exclusive distributors from South America countries; Sell out monitoring and inventory control; Category management by brand and channel; Market share performance control; Brand segmentation to ensure proper positioning and performance; Business expansion in new countries.
- 1 Jahr und 4 Monate, Juli 2017 - Okt. 2018
Export and marketing analyst - Global markets
Alpargatas S.A.
Definition and monitoring of sales and marketing strategy of sandals division in global markets; Application of global branding projects, seeking the alignment of the company’s brand strategies; Trade marketing development plan (strategy, budget, POS materials); Marketing budget management available by country to ensure financial plan compliance; Sales process monitoring, from volume and price negotiation to shipment; Market research to identify and prospect potential distributors.
- 2 Jahre und 4 Monate, Apr. 2015 - Juli 2017
Export analyst - LATAM & Word Travel Retail
Alpargatas S.A.
Monitoring annual sales compliance of exclusive distributors of sandals division in Central American countries; Coordination of sales process in World Travel Retail channels; KPI analyses of each distributor to identify growth opportunities or revenue recovery needs; Sales process monitoring, from volume negotiation, pricing, appropriate mix, production monitoring, to payment and shipment, as well as the maintenance of after-sales support to ensure quality issues.
- 11 Monate, Feb. 2014 - Dez. 2014
Export intern
Companhia Siderúrgica Nacional
- 1 Jahr und 3 Monate, Okt. 2011 - Dez. 2012
Chancery Intern
British Consulate General
Sprachen
Englisch
Fließend
Spanisch
Fließend
Portugiesisch
Muttersprache
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