Fernanda Gigliotti de Sá Ramalho

Development and maintenance owner of Baby Division brands market share in the Latam markets; Responsible for implementing the global brand communication strategy in local markets; Responsible for negotiating licenses in territories; Responsible for executing the Latam operation; Management of Latam team.

Drive the Latam strategies aimed at maximizing distributor performance; Development and alignment of sales strategy of babycare brands with exclusive distributors from South America countries; Sell out monitoring and inventory control; Category management by brand and channel; Market share performance control; Brand segmentation to ensure proper positioning and performance; Business expansion in new countries.

Definition and monitoring of sales and marketing strategy of sandals division in global markets; Application of global branding projects, seeking the alignment of the company’s brand strategies; Trade marketing development plan (strategy, budget, POS materials); Marketing budget management available by country to ensure financial plan compliance; Sales process monitoring, from volume and price negotiation to shipment; Market research to identify and prospect potential distributors.

Monitoring annual sales compliance of exclusive distributors of sandals division in Central American countries; Coordination of sales process in World Travel Retail channels; KPI analyses of each distributor to identify growth opportunities or revenue recovery needs; Sales process monitoring, from volume negotiation, pricing, appropriate mix, production monitoring, to payment and shipment, as well as the maintenance of after-sales support to ensure quality issues.