Dr. Filipa Guimarães

• Business Owner for several projects (Main website haufe.de/haufe.com and other strategic projects) • Create and manage Business Plans, Forecast and Budget • Create and communicate a Product Visions, Minimum Viable Product, Planning and Targets • Align all stakeholders and company strategy with each project • Work in an agile and Scrum environment

- Management of a multi­-national sales team with 21 people - Development of a new team structure and procedures to ensure higher efficiency, improve sales results and gross margin - Defining Kpi’s, tracking individual performance, reporting and forecast - Defining Sales Strategy to ensure continuously rapid growth in the European markets

- Created the start­ up from scratch (operational, administrative and investment perspective) - Business plan development and P&L management - Marketing and sales strategy definition and implementation with a team of 5 people

- Sales team management for the Portuguese market - Monitored results and defined Sales Strategy to improve results - Transfer of the portuguese team from Madrid to Lisbon

- Created the company from scratch, recruited the entire team and set up operations in Portugal - Retail and business development, management of all big key accounts (Fnac, Auchan, Sonae, Media Markt, etc) - Overview of all departments: Marketing, Supply, Finance, Customer Support and Sales - P&L Accountable and management of all structure - Downsize management in the last year (2011), reducing 40% of monthly costs and creation of a new structure.