Dr. Francesco Maria Ferrara

Digital Marketing Executive for Accenture Song with around 6 years of working experience. Helped top tier global clients to create a more customer centric digital strategy. Strong client facing experience with knowledge of customer experience, media campaign, CRM, UX, lead management performance optimizations. Data-driven approach, greedy learner, keen on understanding whys. Team spirit, comfortable with presenting results to top management

Change Management project in a waste processing company aimed to reach a lighter (resized offices), smarter (new technologies applied) and flexible (workload re-organization) organization - “As is” organization analysis, identification of adjustments needed (offices, resources and technologies) and “To Be” plan definition in order to better the company performances

- Strategic and goal setting discussions where we helped client understanding performances and setting goals - Investigating data from multiple sources to discover hidden insights - Customer Intelligence activities based on analytics - Mapped customer journey - Designed i xls and shared in .ppt weekly/monthly/quarterly CRM/user reports - Weekly alignments with European colleagues

Applied/updated models to manage and control company processes according to the ex D. Lgs. 262/05 and realized audit tests (also for a controlled company placed in Luton, UK)

Re-design and re-population of a portion of Ideal Properties Group's proprietary database - Role in the Strategy team to search and to identify on the ground possibilities of growth and to diversify the company business

Managed a column with a weekly issue. Wrote more than 30 articles about economics, social issues and modern affair

Visiting Graduate Student Researcher

Visiting Graduate Student Researcher

Bachelor in Economics and master in Global Economy and Business