Francisco de Rhodes Sérgio

Coordination of demand creation initiatives and management of sales cycle from promotion to deal signature Development of new business opportunities Creation of new promotion materials for more effective sales and communication Participation is strategic discussions related to service portfolio development and strategic formulation

Advisor to the Marketing Director Developed and monitored marketing services, including market information and coordination of marketing projects across relevant departments Leadership of marketing cycles planning Prepared and monitored the marketing department budget, main account with creative agencies on budget negotiation

Awarded a Scholarship from Vlerick Leuven Gent Management School Graduated with Great Distinction GMAT score: 710 8 week Consultancy project in South Africa for an FMCG company consisting of value chain analysis and business model re-engineering

Coordinated, coached and led two teams of ten sales representatives. Managed and allocated available budget and disbursements to partnership programs, analysed and defined strategies of franchise distribution and promotion Defined promotion and communication strategies for my supervision territories, rising the team’s internal ranking from the 6th to the 2nd position directly in the first quarter

Brand management, defining and executing Chesterfield’s repositioning and communication plan - achieved 70% increase in sales (objective was 40%) Conducted risk analysis and planed the implementation of an anti-theft device project in Canary Islands by negotiating with contractors in several countries Coordinated/led a training course in the Consumer Contacts area resulting in a new approach towards the needs of the consumers Developed the communication and and launching plan of a Marlboro Special Edition

Experience as Sales Rep. both in Lisbon and Madeira Island (six months in each). Implemented strategies for distribution and promotion of company's brands in the POS and executed implementation and negotiation of partnership programs. Coordinated Hostesses teams and conducted negotiations with KAs and Wholesalers. Led the launching of a new and innovative brand (Slims Cigarette segment), coordinated and supervised product development, design and homologation and the communication and distribution plans

Executed the audit procedures attributed to an analyst. Conducted audit testing procedures and financial statements analysis completing successfully all audit projects in the strict schedules Analysed risk evaluation and credit assessment of the clients in the financial sector including special audit projects in Cape Verde dealing with multicultural teams in a developing market

Internship followed by an exam giving access to membership of Câmara dos Técnicos Oficiais de Contas (CTOC): Chamber of Chartered Accounts - and becoming a CA Cross-checking and classifying documents, analysis of financial performances of the clients, providing fiscal assistance

Business Administration