Frank Helmert

Heading the teams responsible for sales, marketing, underwriting (whole turnover), strategy, innovation, and IT at the German export credit agency (ECA)

Responsible for the five teams of Market Management at Euler Hermes: Operational Marketing, Sales Steering, Product Development, Market Offer and Planning, CRM and Commercial Systems. Increased lead-based new business by 500% in the first year. Co-lead “Project Growth”: new organizational structure for the German sales force. Introduced activity-based sales steering principles and CRM-based dashboards. Introduced two new products in 2014, built a strong pipeline for product innovations in 2015.

Responsible for the strategic integration of all digital marketing channels, including corporate websites, lead generation programs, SEO, social media, digital branding, and the global intranet platform /// Introduced automated lead generation and distribution for a global matrix organization /// Design and execution of a global Knowledge Management platform /// Launched SEO program including exec dashboards providing full transparency on conversion rates /// Led Aon’s Social Media Council with 100+ members

Responsible for marketing plans for 30+ profit centres /// Built a full-fledged marketing department with new career paths and marketing disciplines /// Introduced new online marketing tools /// Launched first nationwide branding campaign /// Leadership program for young executives

Brand design and development, strategic partnerships, business development, sales coordination, legal affairs /// Design, implementation and management of a mobile sales force for a mutual savings bank (Sparkasse) /// Additional responsibility 04/2006 – 03/2007: Head of Sales Service; reorganized the department (roles and responsibilities, workflows, controlling); efficiency gains +34%; recruiting for the sales organization; 27 new sales representatives in 4 months

01/2002-12/2002: Head of Public Relations; Designed PR plan and established KPIs; spokesperson for the company /// 01/2003 – 12/2003: Head of Corporate Communications; Additional responsibilities: sales communications, staff recruitment and legal affairs /// 01/2004 – 06/2004: Head of Offline Marketing; Additional responsibilities: all offline marketing activities (print, radio, direct mail, telesales, sales promotions) /// 07/2004 – 11/2004: Director Marketing; Director to the joint marketing departments

Assistant, junior consultant, consultant /// Clients and projects in financial services, software, internet, service providers, management consulting, HR consulting

Politische Kampagnenführung, Wahlkampf USA