Frank Joost

Achievements to date: • All-time record Revenue, Pax numbers and Seat-Factor in 2022 and again 2023. • Data-driven strategy changes delivered strong yield & direct sales increases vs 2019 • Unprecedented number of German Tourists to the Kingdom of Bahrain • Over 60% COS (cost/rev) savings in 4 years (rent, HR cost and equipment/comms)

Set-up of new Global Corporate Sales and Distribution department in Nairobi. Establishing trade and corporate policies and create distribution principles for pricing and incentives Direct negotiations with global partners Project Manager NBO-JFK flight launch Full-time Consultant

Driving revenues from global leisure accounts through integrated channel strategies and leading global leisure account management teams (OTA, Specialty and MICE) . Personally negotiated with senior level partners at some of QR's largest agencies and corporates. From August 2016 driving the restructuring process at Qatar Airways Holidays.

Driving revenues from all global travel agency and corporate accounts at Qatar Airways. Leading sales teams for global channels (corporate, TMC, OTA & Specialty). Developed effective and direct senior-level relationship with some of QR's largest global partners. Additional focus: Design & implementation of all global channel incentive strategies.

Directed & managed competent sales and marketing team (15 dedicated GSA staff) in the USA & Canada, LOT's largest foreign markets. Designed and introduced new incentive strategy for agencies and corporates and shifted revenues from ethnic channels and consolidators to more cost efficient agency channels and lot.com. JUN-DEC 2015 dual responsibility also as Executive Sales Director for all 30+ markets and sales channels of Lot. Proud member of the executive team that achieved profitability in 2013.

Trained, motivated and encouraged over 160 employees of the foreign field sales organisation in over 30 countries through significant changes in strategy and organisation. Reduced reliance on ethnic offline leisure agencies and shifted focus to international TMCs & OTAs by designing and implementing a new global agency incentive strategy, also focused on constant improvement.

Multi-country responsibility for sales, distribution and marketing activities in up to 6 on-line countries at a time with in-country sales staff of up to 28. Reporting directly to the VP Sales for Europe and actively involved in the design and implementation of various strategic initiatives and policies. Lead Delta’s Joint Venture delegation - France, a sub-group that coordinates sales and distribution strategy integration exit France with JV partner Air France.

Responsible for all commercial activities and a revenue of more than EUR 80M and a team of 8 at Delta’s offices in Brussels and Amsterdam.

Majors: English, Biology