Franziska Wolf
Angestellt, Chief Marketing Officer (CMO) - marktguru, ProSiebenSat.1 Media SE
München, Germany
Timeline
Professional experience for Franziska Wolf
3 years, May 2019 - Apr 2022
Online Marketing Consultant / Digital Development Coach
KOA Digital Consulting
6 years and 4 months, Jan 2013 - Apr 2019
Head of Marketing
Travelzoo (Europe) Ltd.
2011 - 2012
Marketing Manager
Travelzoo Europe (Ltd)
2010 - 2011
Marketing Analyst
Travelzoo (Europe) Ltd.
2 years and 1 month, Apr 2008 - Apr 2010
International Online Marketing
zooplus
• Weiterentwicklung der Online-Marketing Strategie • Konzeption und Steuerung von Marketing-Kampagnen anhand vorgegebener Performance-Ziele • Betreuung und Optimierung SEM-Kampagnen inkl. Erfolgskontrolle • Akquise neuer, vertriebsstarker Partner und Entwicklung von Online-Kooperationen • Durchführung von Performance Analysen, Erstellung von Kampagnenauswertungen • Betreuung und Weiterentwicklung vonAffiliate-Programmen inkl. Budgetverantwortung • Unterstützung bei der SEO-Optimierung
2007 - 2008
Brand Planning & Research
MTV Networks
• Analysis and evaluation of surveys and studies performed by the 130 channels of MTV Networks and third parties • Extensive qualitative and quantitative analysis of industry and demographic trends • Contributing member of the MTVN Strategic ROI Development team for the Advertising Sales and Integrated Marketing group
2004 - 2006
Junior Project Manager
Topteam Marketing and Communication Agency
Marketing projects for HSBC, Suzuki, Daimler Chrysler, General Motors, ACI ADAM
Educational background for Franziska Wolf
2007 - 2008
Business
Manhattan Institute of Management, New York
2002 - 2007
Cultural Anthropology, Romance Studies, Ethnology
Johann Wolfgang Goethe-Universität, Frankfurt am Main
Master Thesis: "Anthropology and Business Consulting"
Languages
German
First language
English
Fluent
French
Fluent
Spanish
Basic