Franziska Wolf

Angestellt, Chief Marketing Officer (CMO) - marktguru, ProSiebenSat.1 Media SE

München, Germany

Skills

Online Marketing Leitung
E-Commerce
Digitalisierung
Performance Marketing
Web-Analyse & Controlling
Internationalisierung
Google AdWords Management
Advertising budget allocation
Strategic Marketing Planning
Business Intelligence
Conversion Rate Optimierung
Traffic Acquisition
E-Mail-Marketing
SEA
SEO
Testing
Display Advertising
PR
Direct Response TV
Project Management
Customer Experience
Kooperationsmanagement
Tracking
Forecast Management
Leitung internationaler Teams
Personalverantwortung
Ideenreichtum und Enthusiasmus.

Timeline

Professional experience for Franziska Wolf

  • Current 2 years and 1 month, since May 2022

    Chief Marketing Officer (CMO) - marktguru

    ProSiebenSat.1 Media SE
  • 3 years, May 2019 - Apr 2022

    Online Marketing Consultant / Digital Development Coach

    KOA Digital Consulting

  • 6 years and 4 months, Jan 2013 - Apr 2019

    Head of Marketing

    Travelzoo (Europe) Ltd.

  • 2012 - 2013

    Senior Marketing Manager

    Travelzoo (Europe) Ltd
  • 2011 - 2012

    Marketing Manager

    Travelzoo Europe (Ltd)

  • 2010 - 2011

    Marketing Analyst

    Travelzoo (Europe) Ltd.

  • 2 years and 1 month, Apr 2008 - Apr 2010

    International Online Marketing

    zooplus

    • Weiterentwicklung der Online-Marketing Strategie • Konzeption und Steuerung von Marketing-Kampagnen anhand vorgegebener Performance-Ziele • Betreuung und Optimierung SEM-Kampagnen inkl. Erfolgskontrolle • Akquise neuer, vertriebsstarker Partner und Entwicklung von Online-Kooperationen • Durchführung von Performance Analysen, Erstellung von Kampagnenauswertungen • Betreuung und Weiterentwicklung vonAffiliate-Programmen inkl. Budgetverantwortung • Unterstützung bei der SEO-Optimierung

  • 2007 - 2008

    Brand Planning & Research

    MTV Networks

    • Analysis and evaluation of surveys and studies performed by the 130 channels of MTV Networks and third parties • Extensive qualitative and quantitative analysis of industry and demographic trends • Contributing member of the MTVN Strategic ROI Development team for the Advertising Sales and Integrated Marketing group

  • 2004 - 2006

    Junior Project Manager

    Topteam Marketing and Communication Agency

    Marketing projects for HSBC, Suzuki, Daimler Chrysler, General Motors, ACI ADAM

Educational background for Franziska Wolf

  • 2007 - 2008

    Business

    Manhattan Institute of Management, New York

  • 2002 - 2007

    Cultural Anthropology, Romance Studies, Ethnology

    Johann Wolfgang Goethe-Universität, Frankfurt am Main

    Master Thesis: "Anthropology and Business Consulting"

Languages

  • German

    First language

  • English

    Fluent

  • French

    Fluent

  • Spanish

    Basic

Interests

Joggen
Yoga
Pilates
Ballett
Spinning
Reisen

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