Frederic Rainjonneau

SINCE JAN. 2015: VICE PRESIDENT EMEA Shift of business model, restructuring of the EMEA organization (Marketing, Sales, Demand planning, IT, Finance) Appointment of Distributors in ex-subs. markets, and drastic changes of existing agreements => leading to sustainable profitability despite market decline NOV. 2011 - DEC. 2014: MANAGING DIRECTOR FRANCE Full set up of the subsidiary Entire responsibility of the P&L => Significant gain of market shares, improvement of revenue & profit

Full P&L responsibility of the French subsidiary Consistent reorganisation of the sales & marketing structure Design and execution of business development plans to support growth and profit Definition and implementation of the Sales & Marketing strategy Reporting to the German HQ

2003 - 2007: Director Mainland Europe (brand Kensington - computer accessories) €60m 2008 - 2009: BU Director EMEA Major Accounts (all brands) €100m Full P&L responsibility for all activities (Sales, Marketing, Demand Planning, Customer Service) Definition and successful implementation of strategic plans Set up of complex distribution networks (multi channel, multi brands) Revenue & profit targets over-achieved far above market performance Member of the EU Board

Creation and development of the French subsidiary in line with the German Head Office Full P&L and legal responsibility of the subsidiary Recruitment and management of a staff of 25 people (hot line, software development) Development a distribution network composed by IT resellers and developed Key Accounts Definition of an operational marketing strategy, creation of marketing tools, participation to trade shows and various marketing events

Creation and management of the Regional Office: selected premises and supervised the installation of the 5 area’s agencies and oversaw the deployment of the technical infrastructures Responsible for sales, after-sales, administration and logistic (25 people) Performed the best results in France (1999, 2000)

94 – 97: Regional Director, Orleans (direct sales + after sales service / 30 people) 92 – 93: Sales Manager, Lyon (direct sales /10 people) 90 – 91: Sales Manager, Tours (non-direct sales / 20 resellers) 87 – 89: Key Account Manager, Tours (direct sales)

Business English

Management et commerce international