Gabor Egri

Angestellt, Head of Marketing, Kulturhaupstadt Europas Chemnitz 2025 GmbH
Berlin, Germany

Skills

Social Media Marketing
Facebook Marketing
Conversion
Displaywerbung
E-Mail Marketing
Marketing management
Marketing
Marketing Communications
Marketing Planning
Advertising

Timeline

Professional experience for Gabor Egri

  • Current 4 years, since Aug 2022

    Head of Marketing

    Kulturhaupstadt Europas Chemnitz 2025 GmbH

    • Gathered and analysed market needs, concerns and aspirations while optimising impact of marketing communications (Marcom) campaigns through comprehensive research and consistent messaging. • Negotiated and fostered partnerships with partners • Shared a natural affinity for transforming qualitative insights into strategies and actions driving brand exposure across national markets. • Defined brand identity, positioning and strategic direction while building a new visual concept aligned with brand DNA.

  • 6 months, Oct 2021 - Mar 2022

    Festival Director

    Festivalacademy Nonprofit Ltd.

    Key achievements • Facilitated a ten-day international summer music festival, two international violin competitions, masterclasses and concerts. • Played key role driving organisational growth having project managed creation of a new office and brand structure. • Managed and mitigated project risks and issues while ensuring effective governance and engagement at all levels. • Delivered and managed a new loyalty strategy with a growth of 40% of membership.

  • 7 years and 10 months, Oct 2013 - Jul 2021

    Marketing and Development Director

    Müpa Budapest Nonprofit Ltd

    • Reduced staff attrition through a culture of mentoring, training, and professional development • Promoted brand storytelling across full range of engagement opportunities alongside brand style, visuals and Tone Of Voice (TOV). • Uncovered consumer insights to inform brand strategy/tactics, maximise market share • Managed senior-level insight gathering and financial reporting. • Created and implemented marketing plans, including Through-The-Line (TTL) campaigns.

  • 1 year and 4 months, Jun 2012 - Sep 2013

    Senior Marketing and Communications Manager (Contract)

    Freelance, self-employed

    • Called upon awareness of new and emerging developments and technologies used across traditional and digital marketing channels while also creating high-impact press and Public Relations (PR) strategies. • Provided input into website content management for one of Britain's most sought-after, Olivier Award winner Director and Choreographer, Drew McOnie. • Supported British Choreographer, Director and Writer Gary Lloyd in developing and delivering a social media campaign of "Hair, the Musical".

Languages

  • English

    C1 (Fluent)

  • Hungarian

    C2 (Expert / native speaker)

  • German

    A1-A2 (Basic)

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