Gary Lancina

Vice President - Marketing, responsible for brand building, customer acquisition and retention, improvements to user experience during rapid growth of company from less than $100MM in revenue to $385MM in two years. Built 9-person marketing team and established 25 member cross-functional team.

Responsible for P&L and strategic planning for 4 business units and $65MM in annual revenue, management of 10 person marketing team, and leadership of 12 member cross-functional business team.

Responsible for P&L and strategic planning for 2 brands of $200MM category, management of 4 person marketing team and leadership of 20 member cross-functional business team.

Responsible for P&L and strategic planning for $80MM category and leadership of 10 member cross-functional team.

Responsible for product and brand coordination for $50MM international business segment.

Responsible for marketing and competitive intelligence analysis to support client export strategies and new product development efforts.

Marketing

Foreign Policy, Political Theory, German Literature of late 19th & early 20th centuries