Gašper Gaberšček

Worked on numerous websites from the ground up. Prepared user personas, user flows, developed wire frames into prototypes and designs. Also lead workshops with clients and worked with them to structure the content and create user-centered web designs. Lately have been focusing on the analytical part of UX. Working with everything from analytics, heatmaps, A/B tests to user testing to provide higher conversion rates to clients.

Responsible for websites and e-commerce on 7 EU markets. Designed, structured and administered content on all websites and e-commerce stores. Monitored, optimised and posted all the content on that sites. Kept content and systems (Wordpress/Woocommerce) up to date. Prepared and designed all the materials of the company and its brands (product design, printed materials, websites, emails, social media content, advertising, ...). Was in charge of testing and implementing marketing and analytical tools.

Responsible for all the tasks that I was doing on the previous position. In addition to that also involved in preparation of digital marketing strategy and the timelines of the campaigns and activities that were being executed. Worked closely with the distribution and agencies to execute, monitor and provide analytical reports to the management and to achieve the marketing goals.

Responsible for execution of digital marketing strategy. I managed the communication with agencies and Elan’s worldwide distribution for the preparation and execution of B2B and B2C advertising. I prepared briefings for the preparation of campaigns on websites, social media and also coordinated all the video and photo materials that were made for the campaigns. Analysed the success and prepared reports of advertising. I was also in charge of internal design in marketing.

Digital Communication and Media/Multimedia