Genevieve Allan Njoteh

• Lead for Sportswear and Training categories (inclusive of energy drops and collabs with Stella McCartney, Marimekko, Thebe Magugu etc.) During the Bra Revolution campaign, we saw the key products achieve 80% sell-through rates and overall, Training category saw 20% growth • Cross functional collaboration with Buying, Merchandising and Product teams to build the Europe strategy that included seasonal planning and calendar alignment • Agency briefings (Creation/adaptations, pre-press & production)

• Aligning with key stakeholders and defining the Communications strategy for Commercial campaigns. • Analyzing consumer insights and gathering internal and external feedback to create detailed briefs that are consumer focused and meet business objectives. • Creating newsletters, collaborating with Influencer Marketing, and event organising to drive traffic. • Monitoring & tracking Retail activations and projects by relevant KPI’s and ROI’s.

• Evolving the existing concept and driving the VM & ISC creation of a new Stadium FO concept. • Project management cross functionally to deliver the tools with a quick turnaround to impact the new store openings according to the business needs. • Creating VM Manuals, Generic Layouts and Planning Principles.

• Lead, train and develop North & Latin America VM & ISC community. • Lead Test & Learn projects from global in collaboration with the Market. As a result of test and learn, one of my projects saw a 30% increase in sales. • Global team leader for new store openings and workshops (from store planning to implementation). • Creating and establishing Global best practices for new store opening and providing supporting tools such as training videos and manuals.

• Senior VM Manager for Southeast Asia covering 30 stores in Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam to name a few. • Managing direct owned stores, travel retail and franchise markets; with a team of 5 direct (Managers and Assistant Managers) reports throughout the region and a dotted line report of 15 in-store visual merchandising specialists. • Strategizing VM and Marketing initiatives, operations and organizing events throughout the region.

• VM Manager for China Retail and Franchise business and overseeing 50 stores with a team of 2 VM’s under my leadership. • Brand ambassador and building strong relationships with Franchise partners to elevate the brand identity throughout China. • Increased Own Retail sales by 12% and through my positive impact, some franchise businesses saw sales increase by 100% and one store achieved monthly target in a day.

B-TEC National Diploma