Giz Ozan

Developed strategic planning and briefing of marketing promotions. Designed and implemented A\B tests and analyzed engagement and conversion metrics . Daily used SQL and Tableau to pull and analyze data. Organized the data on Excel and generated test result reports far various campaigns. In charge of monthly result reporting of email channel in order to see month over month engagement.. Documented trends in behaviors of customers (best practices) on various Google Documents

Conducted social media analysis. Checked weekly price catalogues sent out to suppliers. Executed presentations for the marketing team to be presented to a digital agency.

Collaborated in creation of more than 30 promos for brands such as Sprite, Coca-Cola and Fuse Tea, with digital and PR agencies. Coordinated a local team with a team from USA to integrate an application in to the Turkish market. Implemented daily promo transaction reports via Excel which provided insights on number of visitors in the website, orders placed and returned, popular hours of transaction and brands etc

Conducted daily cancellation return reports of sales with Google Analytics. Diagnosed trending topics that would connect with our readers and executed blog posts. Identified missing filters for search categories, wrong image-product matchups or out of date promotion visuals and took initiative in fixing them.

Track: Innovative Management; Specialization: Global and Digital Strategy