Gonzalo Velando

Bis 2025, Head of Administration – Southern and Eastern Zones, Trabajos Marítimos S.A. – N°1 Peruvian Economic Group with Sea & River Harbors
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Key Account Management
Data Analysis
MS Office
Customer Relationship Management
Business Development
Sales strategy
KPI
Founding
Distribution Management
SaaS
Strategic mindset
Leadership
Empathy
Team work

Werdegang

Berufserfahrung von Gonzalo Velando

  • 1 Jahr und 1 Monat, Sep. 2024 - Sep. 2025

    Head of Administration – Southern and Eastern Zones

    Trabajos Marítimos S.A. – N°1 Peruvian Economic Group with Sea & River Harbors

    • Delivered 500% additional revenue, 135% cost savings, and 110% carbon footprint reduction through strategic business initiatives. • Led the evaluation and implementation of projects valued at US$290K+ (FEL), with US$156K invested over a five-year horizon. • Managed the implementation of a new hydrocarbons operation and developed three new services while overseeing the company's five largest branches, representing approximately 65% of total revenue.

  • 9 Monate, Dez. 2023 - Aug. 2024

    Senior Account Manager

    TKL Truck Dispatch Solutions – North America Freight Brokerage Startup

    • Led the overland transport vertical for FFWW, increasing gross profit by 13% within the first 6 months. • Strengthened client relationships, driving sales growth and securing the company’s sales pipeline for Q1 and Q2 2024. • Developed the Customer Satisfaction and Loyalty Plan for the 2024 Business Plan, involving both Sales and Operations departments. • Designed and implemented financial management formats, data analysis, and 360° process flows to improve interdepartmental workflows.

  • 8 Monate, Apr. 2023 - Nov. 2023

    Trade & Pricing Strategy Leader

    Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B

    • Led trade and pricing strategy across Asia, North America and Europe. • Restructured FCL Import & Export teams, increasing booking confirmation by 36% and Asia volumes by 42% within 90 days. • Led the global Reprocurement Project, generating US$ 12K monthly savings and the Night Shift initiative across six countries, increasing volume by 27% and profit by 8%. • Negotiated strategic contracts with shipping lines and logistics partners.

  • 5 Monate, Nov. 2022 - März 2023

    Commercial Operations & Business Leader

    Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B

    • Managed Key Accounts e.g.: Viru S.A., SCP S.A.C., SPC LLC, Olam Agri S.A.C and PPP S.A. • Over achieved KPI´s in Q4 22 (101%) & Q1 23 (107%) for New Clients, Vol and Profit. • Developed a Roadmap for clients to integrate their systems into our Digital Ecosystem. • For our Culture we won the 4th place for the EFY (Employer For Youth) Award in 2022. • Created new projects, contributed to the BP 2023 and BASC certification.

  • 1 Jahr und 10 Monate, Jan. 2021 - Okt. 2022

    Senior Sales Executive

    Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B

    • Co-led the Sales Area for 3 months, reporting directly to the Country Manager, then led a team of 8 for 11 months. • Expansion Team Member for the Founding Team in Uruguay on SaaS, Sales Techniques and Company Culture. • Created a client lifecycle Roadmap based on shipments and trade lanes for the Digital Platform. • Increased profitability by identifying opportunities in ongoing operations. •Promoted as Commercial Operations & Business Leader for top performance in 2022.

  • 5 Monate, Aug. 2021 - Dez. 2021

    Sales Executive

    Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B

    • Founding member of the Peru office: grew from 6 to over 110 employees in 7 months. First USD $1M billed in 4 months. • Top Seller for 6 consecutive months, achieving over 150% in Profit and Volume. • Managed key accounts e.g.: Viru S.A., Olam Global Agri S.A.C., Interloom S.A.C. and Packaging Products del Perú S.A., SCP S.A.C. • Involved in Outbound system enhancements to accelerate digital sales management.

  • 2 Jahre und 4 Monate, Sep. 2018 - Dez. 2020

    Regional On-Premise Analyst – Andean Region

    Red Bull – N°1 Worldwide Company of Energy Drinks

    • Managed regional KPI reporting and performance monitoring tools across six countries in the Andean Region. Supervised 12 Territory Managers, providing data-driven insights for strategic decision-making. • Led SKU-level demand planning for the 2020–2021 Business Plans. • Managed regional deployment of proprietary DiPo tools, increasing performance improvement by 17% through real-time digital activations. • Oversaw inventory control of assets across regional warehouses and transit locations.

  • 1 Jahr und 8 Monate, Jan. 2017 - Aug. 2018

    Key Account Manager – Modern Trade

    CCR S.A. – N°1 Market Research company in Perú

    • Managed strategic retail accounts with an annual portfolio of US$650K. • Led the "Datamart Retail Chains" project, reducing reporting time from 25 days to 1 day and generating annual savings of US$60K. • Developed executive dashboards and KPI reports, conducted retail audits, and analyzed commercial performance through Sell-In, Sell-Out, distribution, YTD, growth and revenue metrics to support strategic decision-making.

  • 3 Jahre, Juli 2014 - Juni 2017

    Commercial Manager

    G & V Company SAC - Commercial - Mining / Agriculture (Personal Company)

    • Import and commercialization of mineral, chemical and 100% organic fertilizer inputs. • Customer acquisition and management: Don José (50 hectares), Minera Laytaruma S.A, Transportes Lung Wong Hnos. S.A.C; among others. • Negotiation and import with suppliers from China, Thailand, Canada and Peru. • Development of a strategic business unit (UEN) for the agricultural sector due to the demand for organic products. • Annual sales for US $ 103,000.00 approx.

  • 1 Jahr und 1 Monat, Dez. 2015 - Dez. 2016

    Commercial Intern - HP of Modern Trade Accounts

    CCR S.A.

    • Responsible for the preparation of specific reports in the accounts: Inkafarma, Repsol, Tottus, SPSA and Cencosud. • Monitoring and permanent analysis for the control of area indicators. • Management presentations.

Ausbildung von Gonzalo Velando

  • 1 Jahr und 7 Monate, Sep. 2026 - März 2028

    MBA in Leadership and Supply Chain Management

    Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung

    Leadership and Supply Chain Management

  • 6 Jahre und 5 Monate, Aug. 2010 - Dez. 2016

    Marketing

    Universidad de Lima

    sales and negotiation

Sprachen

  • Spanisch

    C2 (Verhandlungssicher / Muttersprachlich)

  • Englisch

    C1 (Fließend)

  • Deutsch

    A1-A2 (Grundkenntnisse)

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