
Gonzalo Velando
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Gonzalo Velando
- 1 Jahr und 1 Monat, Sep. 2024 - Sep. 2025
Head of Administration – Southern and Eastern Zones
Trabajos Marítimos S.A. – N°1 Peruvian Economic Group with Sea & River Harbors
• Delivered 500% additional revenue, 135% cost savings, and 110% carbon footprint reduction through strategic business initiatives. • Led the evaluation and implementation of projects valued at US$290K+ (FEL), with US$156K invested over a five-year horizon. • Managed the implementation of a new hydrocarbons operation and developed three new services while overseeing the company's five largest branches, representing approximately 65% of total revenue.
- 9 Monate, Dez. 2023 - Aug. 2024
Senior Account Manager
TKL Truck Dispatch Solutions – North America Freight Brokerage Startup
• Led the overland transport vertical for FFWW, increasing gross profit by 13% within the first 6 months. • Strengthened client relationships, driving sales growth and securing the company’s sales pipeline for Q1 and Q2 2024. • Developed the Customer Satisfaction and Loyalty Plan for the 2024 Business Plan, involving both Sales and Operations departments. • Designed and implemented financial management formats, data analysis, and 360° process flows to improve interdepartmental workflows.
- 8 Monate, Apr. 2023 - Nov. 2023
Trade & Pricing Strategy Leader
Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B
• Led trade and pricing strategy across Asia, North America and Europe. • Restructured FCL Import & Export teams, increasing booking confirmation by 36% and Asia volumes by 42% within 90 days. • Led the global Reprocurement Project, generating US$ 12K monthly savings and the Night Shift initiative across six countries, increasing volume by 27% and profit by 8%. • Negotiated strategic contracts with shipping lines and logistics partners.
- 5 Monate, Nov. 2022 - März 2023
Commercial Operations & Business Leader
Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B
• Managed Key Accounts e.g.: Viru S.A., SCP S.A.C., SPC LLC, Olam Agri S.A.C and PPP S.A. • Over achieved KPI´s in Q4 22 (101%) & Q1 23 (107%) for New Clients, Vol and Profit. • Developed a Roadmap for clients to integrate their systems into our Digital Ecosystem. • For our Culture we won the 4th place for the EFY (Employer For Youth) Award in 2022. • Created new projects, contributed to the BP 2023 and BASC certification.
- 1 Jahr und 10 Monate, Jan. 2021 - Okt. 2022
Senior Sales Executive
Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B
• Co-led the Sales Area for 3 months, reporting directly to the Country Manager, then led a team of 8 for 11 months. • Expansion Team Member for the Founding Team in Uruguay on SaaS, Sales Techniques and Company Culture. • Created a client lifecycle Roadmap based on shipments and trade lanes for the Digital Platform. • Increased profitability by identifying opportunities in ongoing operations. •Promoted as Commercial Operations & Business Leader for top performance in 2022.
- 5 Monate, Aug. 2021 - Dez. 2021
Sales Executive
Nowports – Digital FFWW - South America’s 1st Logitech Unicorn US 1.18B
• Founding member of the Peru office: grew from 6 to over 110 employees in 7 months. First USD $1M billed in 4 months. • Top Seller for 6 consecutive months, achieving over 150% in Profit and Volume. • Managed key accounts e.g.: Viru S.A., Olam Global Agri S.A.C., Interloom S.A.C. and Packaging Products del Perú S.A., SCP S.A.C. • Involved in Outbound system enhancements to accelerate digital sales management.
- 2 Jahre und 4 Monate, Sep. 2018 - Dez. 2020
Regional On-Premise Analyst – Andean Region
Red Bull – N°1 Worldwide Company of Energy Drinks
• Managed regional KPI reporting and performance monitoring tools across six countries in the Andean Region. Supervised 12 Territory Managers, providing data-driven insights for strategic decision-making. • Led SKU-level demand planning for the 2020–2021 Business Plans. • Managed regional deployment of proprietary DiPo tools, increasing performance improvement by 17% through real-time digital activations. • Oversaw inventory control of assets across regional warehouses and transit locations.
- 1 Jahr und 8 Monate, Jan. 2017 - Aug. 2018
Key Account Manager – Modern Trade
CCR S.A. – N°1 Market Research company in Perú
• Managed strategic retail accounts with an annual portfolio of US$650K. • Led the "Datamart Retail Chains" project, reducing reporting time from 25 days to 1 day and generating annual savings of US$60K. • Developed executive dashboards and KPI reports, conducted retail audits, and analyzed commercial performance through Sell-In, Sell-Out, distribution, YTD, growth and revenue metrics to support strategic decision-making.
- 3 Jahre, Juli 2014 - Juni 2017
Commercial Manager
G & V Company SAC - Commercial - Mining / Agriculture (Personal Company)
• Import and commercialization of mineral, chemical and 100% organic fertilizer inputs. • Customer acquisition and management: Don José (50 hectares), Minera Laytaruma S.A, Transportes Lung Wong Hnos. S.A.C; among others. • Negotiation and import with suppliers from China, Thailand, Canada and Peru. • Development of a strategic business unit (UEN) for the agricultural sector due to the demand for organic products. • Annual sales for US $ 103,000.00 approx.
- 1 Jahr und 1 Monat, Dez. 2015 - Dez. 2016
Commercial Intern - HP of Modern Trade Accounts
CCR S.A.
• Responsible for the preparation of specific reports in the accounts: Inkafarma, Repsol, Tottus, SPSA and Cencosud. • Monitoring and permanent analysis for the control of area indicators. • Management presentations.
Ausbildung von Gonzalo Velando
- 1 Jahr und 7 Monate, Sep. 2026 - März 2028
MBA in Leadership and Supply Chain Management
Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung
Leadership and Supply Chain Management
- 6 Jahre und 5 Monate, Aug. 2010 - Dez. 2016
Marketing
Universidad de Lima
sales and negotiation
Sprachen
Spanisch
C2 (Verhandlungssicher / Muttersprachlich)
Englisch
C1 (Fließend)
Deutsch
A1-A2 (Grundkenntnisse)
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