Grace Lee

ACCOUNTS HANDLED : PROCTER & GAMBLE HONG KONG & TAIWAN; SKII • Strategic Media Planning (digital and offline) for SK-II campaigns in HKTW • Control of full year media budgets across HKTW • Ensure media monies are spent efficiently and effectively

ACCOUNTS HANDLED : PROCTER & GAMBLE SEA; HAIR CARE CATEGORY • Strategic planning (digital and offline) across SEA markets of P&G Hair Care category • Development of tailor made test and learn plans for the different markets • Regular category review to ensure we stay ahead of competitors

ACCOUNTS HANDLED : COCA - COLA • Responsible for connections planning and execution in across portfolio for Coca-Cola • Developing annual media strategy, brainstorming and executing key innovations, ensuring operational excellence • Building strong relationships with client partners and media owner partners

ACCOUNTS HANDLED : P&G, VOLKSWAGEN GROUP, AKZONOBEL, FONTERRA, SHELL • Integrated planning, implementing and reporting across a diverse portfolio of accounts across multiple brands • Build quarterly & monthly media review presentations and competition review reports • Analysis on the consumer behaviour to understand their media consumption • Evaluating the media proposals to understand the cost efficiency (CPM/CPC/CPV)

ACCOUNTS HANDLED : PROCTER & GAMBLE, VOLKSWAGEN GROUP, AKZONOBEL • Buying, implementation and billing across multi-media platforms (offline & online) for P&G Singapore, Volkswagen and Dulux • Working closely with media publishers to maintain good relationship

Economics