Hoda Haghighi

• Analyzed data to forecast product demand, optimizing inventory levels and reducing lead time by 30%. • Developed and executed integrated marketing strategies, incorporating digital advertising, events, and compelling storytelling techniques, resulting in a 15% increase in lead generation and deeper emotional engagement with the audience. • Support creating and distributing engaging and relevant content for B2B audiences, including blog posts, articles, infographics, and videos.

•Conducted comprehensive market and competitor analyses, laying the groundwork for highly impactful marketing strategies that propelled market share growth by 20%. •Led a team of four to manage a diverse portfolio of 52 skincare and haircare products, driving strategic initiatives that resulted in sustained growth and improved team performance. •Utilized advanced market analysis techniques to design and execute research studies, resulting in actionable insights contributing to strategic processes.

•Developed and maintained comprehensive documentation practices, ensuring accurate records of business operations and client interactions for transparency and accountability. •Assisted in basic accounting tasks, including invoicing and expense tracking, contributing to improved financial oversight and reporting accuracy. •Collaborated with the marketing team to design and execute promotional campaigns, resulting in a 20% increase in customer engagement and enhanced brand visibility.