Holger Liebert

Accountable for market unit vision & strategy. Affiliate guidance on sales & marketing plan & targets. Sales & marketing process: Product Portfolio Management & Positioning, Offer and initaitive definition & follow up. Cross cluster/ country coordination, contact to R&D, World Business Line. (6 direct reports + 3 functional) Achievements: Sales turnaround, network growth. Validated Go-to-market strategy - key 2025 projects. Step up in data driven geo marketing capabilities.

Accountable on sales/GM target & customer satisfaction. Management of Sales, Customer Service, product management, sales excellence & local digital teams. (9 direct reports) Sales & Marketing plan definition with central teams. Achievements: Country Award - EU Sales Ambition 2019, turnaround sales & market share, Step Up in price- & portfolio management, improved GM; Signature of 4 largest contracts since >10years, Conception & initiation of Customer Service, Telecare and AL PickUp transformation

Develop ALbeeTM & exchange cylinder Go-to-market-strategy, GoLive readiness and implementation with the distributor management team. (5 direct reports) Achievements: Sucessful GoLive; >100k€ turnover and >50 resellers in 1st year; developed marketing package reused by various affiliates.

Accountable for market strategy & business development. Lead on product development, patent writing. Customer consultancy, responsible for market intimacy/ partnerships. 3 direct reports, functional lead salesforce Achievements: WW patented new gas application in reflow soldering process, Established OEM, research partnerships, Successful machine prototype/ test series and start of industrialization; Project initiation - Air Liquide EcoChiller offer; AL Group Innovation Award Recognition in 2020

Development and implementation of European Business Model, Processes and IT-landscape with 8 affiliates gaining efficiency, improved safety and quality; Development of Group training & qualification methodology for Service Technicians and Group Training standard on CO2 product & installation maintenance; World Business Line Workgroup member Operating Model Handbook Engineering, Maintenance & Services”

Successful implementation of process improvements suggested in final diploma thesis. Improvements integrated to European Core Model.

Successful implementation of world wide market segmentation as pilot country. Market segment analysis, alignment with sales & marketing mgt. Preparation and launch of 1st data driven sales campaign in “small automotive” segment.

Marketing Controlling French

with Air Liquide Deutschland GmbH