Hugo Enrique Castillo Guerrero

Lead and manage the consulting team that will take care of problem diagnostics as well as solution planning and implementation on a given firm. Ensuring that each team member meets their development plan objectives, during the project. Identify opportunities that affect the sustainable growth of our customers. Support the commercial process of selling new projects. Develop and document the required "know-how" for the company to attack new business opportunities.

Be in charge of a specific track within a problem diagnostics, solution planning and implementation. It involves people management. Develop and document the required "know-how" for the company to attack new business opportunities.

Develop the business strategy to ensure the company's objective on all Convenience Customers in Mexico and USA Exporting Customers. It required people management and development.

Leading and managing the Shopper Based Design unit for the second largest retailer in Mexico. It involved people management and development. The target of the function is to increase customer's sales by developing each category execution strategy.

Improve sales and ensure sales fundamentals execution on all stores within the region (Northeast Mexico). The team was composed of 7 Sales Representatives and over 150 Stockboys. It involved people management, deveolpment and hiring.

Ensure business objectives compliance in Home Care and Fabric Care for the largest retailer in Mexico.

The target of the function is to increase customer's sales by developing each category execution strategy. This was done for the largest retailer in Mexico.

Worked as a scholar handling own projects designed to achieve the sales objective of the team. This was done for the largest retailer in Mexico in the Club store format.

Market Research per proyect in the Mexican Market

Top 12th Executive MBA in the world according to the Financial Times: http://rankings.ft.com/businessschoolrankings/executive-education-customised-2013