Indra Hartanto

Brand Building: Sparring & Guidance • Supporting businesses through all phases of brand development—from market and brand analysis to strategic and conceptual alignment • Focus on sharpening brand identity, modernizing brand strategy, and creating a consistent, targeted brand experience across all touchpoints • Guiding the process with deep expertise to ensure brands remain relevant and their unique selling points are clearly defined www.indra-hartanto.de

• Analyzing sales figures to optimize product placement • Providing expert advice and customer support for optimal product selection • Implementing and adapting visual merchandising concepts according to company guidelines • Receiving, inspecting, and stocking merchandise according to standards • Inventory management and reorderings • Collaborating closely with management to drive sales growth

Objective to identify current brand strengths, create a strong unique brand identity to establish longterm client relationships Analysis & planning: • Implementation of SWOT analyses to identify strengths and weaknesses etc. • Determining target groups through detailed market and competition analysis • Identification of market opportunities and strategic advantages • Classification of current and potential clients Strategy development and Brand Building: • Formulating clear goals and strategies • De

• Team Management: support and mentoring Interns. Working together with brand consultants for team management decisions and planning, to make sure that the team is motivated and work is being done efficiently. • Client Management: Maintaining and strengthening the relationship with current clients, plus developing the relationship with potential new clients and working cross-functional with the Business Development team. • Project Management: Manage a high number of projects efficiently, while keeping the

• Customer and project acquisition through participation in pitches • Supervision and coordination of the design team of 11 employees including capacity planning • holistic management of own clients in brand strategic issues • Coordination and cooperation with local agencies on client request to adapt brand concepts and designs to local markets • Planning, management and execution of complex strategy and design projects • Innovation management and strategic participation in external innovation workshop

• Supporting consulting team reg. marketing & branding projects for industries such as FMCG, Telecommunications, Travel & Tourism. • Creation of motivational analysis for different categories, based on Limbic • Brand analysis using the Limbic approach: brand image and brand presence (e.g. logo, website, TV spot, packaging, social media campaigns) • Competitor analysis regarding emotional impact • Target group analysis and segmentation using Best for planning tool and date (one of the leading market medi

• Implementation and acquisition of consulting projects and in-house seminars • Conducting research, competitive and industry analysis • Workshop preparation and presentations • Supporting marketing and acquisition activities such as blog posts, white papers, seminars and studies as well as maintaining the internal acquisition portal • Conception and creation of an in-house training for one of the largest German food retail companies • Assisting CEO e.g. preparation for media interviews incl. presenta

• Coordination and management of 12 collections • B2B Client appointments and negotiations • Support and implementation of visual merchandising • Assisting tasks in CRM

• Participation in the process of campaign development • International adaptation and communication of the campaigns to several countries • Support of strategic marketing initiatives • Campaign analysis and evaluation incl. Performance tracking • Project support of marketing and merchandising team

• Support of menswear and womenswear brand throughout the entire development and sales process in collaboration with design and sales • Preparation and communication of collection relevant documents and information • Analysis of competitors, prices, product performance and collection complexity

• Client management • Planning and preparation of castings, test shoots, go-sees • Arranging appointments with photographers, clients, productions and involved media • Managing and creating sedcards for the models and maintaining the model file • Customer care and assisting tasks to CEO

• conceptual development and implementation of promotional measures for the POS campaigns (Fragrances/Beauty/Skincare) • permanent contact person for retail and field staff • handling and management of POS installation • responsible for repair requests, execution of material orders • check and controlling of local POS incl. CRM activities

• Supported sales department and visual merchandising team in the distribution of various brands of the Armani Group to e-commerce and retail customers, conducting an analysis of key client account potential • Arranged seasonal buyer meetings with client representatives and administered order entries for two seasons

Master Thesis zum Thema: „Auswirkung der neuen Konsumgeneration Z auf die Führung von Marken.“

Bachelor Thesis zum Thema: „Darstellung und kritische Bewertung von komplexen Markenarchitekturen in Luxuskonsumgütermärken am Beispiel Giorgio Armani.“